Product Marketing Manager, AI Solutions – Higher Education & Research

Description

The role covers product strategy for AI solutions sold to universities and research institutions. You will define, plan and carry out that strategy alongside several teams to deliver software that meets customer needs and business goals.

You will plan and manage technical programs and projects, steering them toward roadmap and feature targets, and build a full software vision and roadmap for product initiatives.

Responsibilities

• Own the messaging, value proposition and competitive positioning for the company's AI solutions in higher education and research.
• Write distinct messages for universities, research institutions, faculty, researchers, AI centers of excellence and IT decision makers.
• Explain AI infrastructure, GPUs, workstations, AI software, hybrid AI environments and agentic AI frameworks in terms of business and research results.
• Act as the go-to expert on AI adoption, research computing needs and emerging priorities in higher education.
• Bring market insight, customer feedback and competitor intelligence to cross-functional teams to shape portfolio and roadmap decisions.
• Lead the end-to-end go-to-market strategy for AI solutions aimed at higher education and research customers.
• Build segment strategies, decide which audiences to prioritise, and plan launches and growth initiatives tied to business goals.
• Work with regional teams to grow adoption, build pipeline and deepen customer engagement.
• Set success metrics, track market performance and keep refining go-to-market effectiveness.
• Keep product, marketing, sales and partner teams aligned so execution stays consistent.
• Create sales enablement materials, including playbooks, solution briefs, competitive positioning and executive presentations.
• Give field teams the messages, tools and insight they need to position the company's AI solutions against competitors.
• Develop reference architectures, use case frameworks and customer success stories that show measurable value.
• Work with alliance partners, ISVs, hardware providers and AI ecosystem partners to strengthen the company's market position.
• Advise sales leadership on market trends, customer needs and competitive strategy.
• Track industry trends, new technologies, funding programs, competitor moves and AI adoption across higher education and research.
• Run voice-of-customer programs and turn the findings into practical business recommendations.
• Represent the company at industry events, customer meetings, analyst briefings and thought leadership opportunities.
• Produce market insights that guide investment priorities, product strategy and future solution development.
• Build the company's reputation as a leading voice on AI infrastructure and solutions for higher education and research.
• Lead launches of complex products and solutions across several stakeholder groups.
• Prepare sales, marketing and partner teams for each launch.
• Drive revenue growth, pipeline, customer adoption and market awareness through strategic marketing work.
• Measure business impact with data and report it to executives.
• Mentor and guide less experienced marketing team members.

Requirements

• A bachelor's degree in computer science, engineering, data science, marketing, business or a related field is recommended.
• Typically 10+ years in product marketing, product management, solutions marketing, technical marketing or a similar go-to-market role.
• Proven experience marketing AI, high-performance computing, enterprise infrastructure, cloud, software, data analytics or emerging technologies.
• In-depth knowledge of AI ecosystems, including generative AI, agentic AI, model development, inference, data pipelines and AI infrastructure.
• A record of building clear technical and business narratives for executive, technical and practitioner audiences.
• Experience leading cross-functional work across product, sales, engineering, marketing and partner teams.
• Strong executive communication, storytelling and presentation skills.
• Ability to influence people without formal authority and align complex organisations.
• Strong analytical skills and experience turning market insight into go-to-market strategy.
• Certifications: none listed.
• Working knowledge of agile, Scrum, Kanban, lean, continuous improvement, change management, risk management and project planning, with tools such as JIRA.
• Strong skills in effective communication, results orientation, learning agility, digital fluency and customer centricity.
• Works across functions, guiding functional project teams and joining cross-functional initiatives.
• Handles complex problems that require in-depth evaluation of many factors.

Conditions

Full-time role in the software area, with 25% travel and relocation available.

Pay ranges from 116,150.00 to 171,350.00 USD a year, plus possible bonus and/or equity for United States candidates only. Pay depends on work location, job-related knowledge, skills and experience.

No shift premium applies in the United States.

The company is an equal opportunity employer and applies all legal requirements.

Benefits

• Health, dental and vision insurance.
• Short and long term disability insurance, life insurance, an employee assistance program and a flexible spending account.
• 4 to 12 weeks of fully paid parental leave, based on tenure.
• 11 paid holidays.
• Flexible paid vacation and sick leave, with details in the US benefits overview.
• Benefits and compensation details are accurate as of the posting date and may change at any time, subject to law.