Manager, Product Marketing

Description

The company is an activewear brand with a casual look meant to go from workouts into everyday life, drawing on an active coastal California lifestyle. It is one of the fastest-growing apparel brands.

This is a senior role that owns Product Marketing for the men's business and acts as the link between Merchandising, Design, Creative, and Marketing. You will shape how each product is positioned and told, prepare each season's launches, and make sure every product is presented accurately and with commercial impact. The role includes building scalable processes and growing the function as the company grows.

Responsibilities

• Own product positioning, storytelling, and go-to-market readiness for the full men's assortment.
• Work with Merchandising, Design, and Product Development to define each product, its target customer, and why it matters, keeping positioning clear and distinct.
• Write seasonal product narratives, franchise strategies, and naming recommendations, and produce creative briefs for consumer marketing.
• Align Product Creation, Merchandising, Creative, Brand Marketing, Retail, Sales, and E-commerce so launches succeed.
• Run seasonal launches: readiness reviews, launch communications, and milestone tracking, so the organization is prepared.
• Serve as the main reference for men's product information, including product details, names, launch timing, inventory, key looks, and marketing assets, and keep it accurate.
• Work with channel and creative teams to turn product intent into consumer storytelling on every touchpoint.
• Review launch results and find ways to improve storytelling, go-to-market execution, and commercial outcomes.

Requirements

• Bachelor's degree or equivalent years of experience preferred.
• 6+ years in Product Marketing, Brand Marketing, Merchandising, Product Management, or a related field in apparel, footwear, consumer goods, or lifestyle brands.
• Proven record building product positioning, storytelling frameworks, and go-to-market plans.
• Solid grasp of how apparel is created, from concept to market launch.
• Strong leadership across teams, able to build relationships and influence stakeholders at many levels.
• Track record managing complex projects, competing priorities, and seasonal timelines in a quick-moving setting.
• Strong written and spoken communication, including briefs, presentations, and executive-level updates.
• Genuine interest in products, consumer insight, and creating memorable brand experiences through strong storytelling.
• Preferred: experience with premium apparel, activewear, outdoor, footwear, or lifestyle brands.
• Preferred: experience supporting category, franchise, or divisional businesses with wide assortments.
• Preferred: familiarity with product information management systems, product data workflows, and retail merchandising processes.
• Preferred: experience leading seasonal launch planning and commercial readiness work.

Conditions

The salary range is $100,000 to $130,000 per year.

The role is bonus eligible.

Equal opportunity: applicant information is kept confidential under EEO guidelines.

Benefits

• Health insurance
• Savings and retirement plan
• Employee assistance program
• Generous the company discount and industry perks
• Paid time off
• Wellness and fitness benefits