Product Marketing Manager, ARIA Core

Description

The company develops medical technology to improve patient outcomes, working across more than 70 countries with a team of over 72,000 people.

You will join the Varian Americas Marketing Team and own both product management and downstream marketing for the ARIA core products, covering the digital oncology solutions.

The role covers the full product lifecycle: roadmap and requirements, go-to-market planning, value proposition and messaging, launches, campaigns and commercial initiatives.

Plans and runs operational outbound marketing for assigned products.

The company supports personal and professional growth, with resources and flexibility.

Responsibilities

• Research the market, clinical requirements and product opportunities.
• Build and maintain a panel of Key Opinion Leaders and use their feedback to set product priorities, clinical use strategies and marketing work.
• Work with R&D, Medical Affairs and Commercial teams to build roadmaps and strategies based on customer voice and business goals.
• Help set product roadmaps from market insight and strategic priorities, ranking features and enhancements by customer need and business value.
• Act as the subject matter expert for the ARIA suite at trade shows, KOL visits and scientific meetings.
• Build go-to-market plans for new launches, covering target markets, positioning, messaging and pricing to drive adoption and revenue.
• Contribute to marketing collateral that explains brand strategy, product features and clinical benefits to each audience.
• Work with the sales organization to create enablement resources and train sales teams to position and sell the products and use the tools.
• Set and track key performance indicators, using market and sales data to find areas to improve and grow the business.

Requirements

• A bachelor's degree in a related field. A postgraduate degree is preferred, or equivalent experience.
• 5-8 years of experience in medical devices or medical imaging.
• Understanding of electronic medical record systems.

Conditions

The base pay range is $115,740 to $159,137. Starting pay within this range depends on factors such as geography or market, skills, education, experience and other qualifications.

The role may be commission eligible under the company's plan, with commissions based on individual and/or company performance.

Benefits are subject to eligibility and include medical, dental and vision insurance, a 401(k) plan, life insurance, long-term and short-term disability insurance, paid parking or public transit, paid time off, and paid sick and safe time.

The company is an equal opportunity employer and will provide reasonable accommodations for people with disabilities.

Applicants must be able to work with controlled technology under US export control law, in line with the company's compliance with the EAR, ITAR and OFAC sanctions regulations.

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Benefits

• Medical, dental and vision insurance, a 401(k) plan, life insurance, disability cover, paid parking or public transit, paid time off and paid sick and safe time, subject to eligibility.