Product Marketing Lead

Description

The company is a global B2B fintech that runs an API platform, letting partners build investing and trading features for their clients worldwide, usually inside a mobile app.

Its toolkit supports conventional investment workflows as well as newer approaches such as fractional share ownership. Products cover US equities, mutual funds, ETFs, fixed income and options.

The team combines start-up speed with Wall Street discipline, pairing institutional-grade execution and regulatory compliance with room for experimentation.

You will shape how the products are understood, valued and adopted in the market, turning customer needs, market insight and product capabilities into clear stories that support growth. You will work closely with Product, Sales, Marketing and Customer Success, have a say in product strategy, and see your work feed into engagement and adoption.

The company uses AI to work faster. It looks for people who are curious about AI and quick to adopt new tools to improve signal quality, cut friction and deliver results sooner. Your skill with internal tools matters as much as your core expertise.

Responsibilities

• Plan product launches from kickoff through post-launch, with timelines, milestones and success measures.
• Lead cross-functional launch teams so Product, Sales, Marketing and Customer Success stay in step.
• Set launch tiers and scale each launch's activities to the size and strategic weight of the release.
• Own positioning, value propositions and messaging for each product.
• Define target audiences, buyer personas and core use cases.
• Turn technical capabilities into benefits customers care about.
• Run customer interviews, surveys and win/loss reviews to learn needs, motivations and buying decisions.
• Turn research into insights and recommendations for leaders and partner teams.
• Spot market trends, new opportunities and unmet customer needs.
• With Customer Success and Marketing, design onboarding, education and feature-adoption campaigns.
• Find barriers to adoption and build plans to lift usage and customer value.
• Produce guides, tutorials, release notes and customer announcements.
• Write case studies, blog posts, white papers, webinars and product videos.
• Plan and run integrated campaigns with Marketing that support product goals.
• Work with design, content and demand generation teams to produce high-quality assets.

Requirements

• 5+ years in product marketing, product management, marketing or sales enablement.
• Strong written and verbal communication that makes complex ideas clear and engaging.
• Hands-on experience with market research, competitor analysis and customer insight gathering.
• A track record of monitoring competitors' offerings, positioning and go-to-market strategies.
• Ability to collaborate and build solid relationships across teams.
• Experience creating presentations, sales materials and other marketing content.
• Familiarity turning technical product capabilities into customer-focused value propositions.
• A strong customer mindset that links business goals to meaningful customer outcomes.
• Strong analytical, organizational and project management skills.

Conditions

This is a hybrid role based in New York City, NY.

You will come into the office on a schedule set by the hiring manager and team.

Candidates not based in the listed location are not a fit, and remote work outside it cannot be accommodated.

The New York, Chicago and Lithuania teams work in the office on a hybrid schedule, because in-person work is how the team solves complex problems quickly and stays accountable for what it ships.

You must be authorized to work for any US employer. The company does not sponsor or take over employment visas at this time.

For US-based roles, you must already be authorized to work full-time in the United States without current or future visa sponsorship. The company does not provide visa sponsorship or support for employment authorization, including transfers, at this time. Offers are contingent on your ability to secure and maintain the legal right to work at the company.

You must hold the legal right to work in the country where the role is located at the time you apply, and provide original documents verifying your work authorization on or before your first day.

Pay depends on level, complexity, responsibility, location and the duties and requirements of the role. If you reach the interview stage, a recruiter can explain the compensation philosophy and other benefits.

Benefits

• Competitive compensation, eligible for base pay, bonus and equity.
• 401(k) match.
• Medical, dental and vision insurance, plus disability insurance.
• Paid parental leave.
• Wellness reimbursement, a company-provided phone and a personal development allowance.
• Generous paid time off and observed holidays.
• Heavily subsidized benefits and perks.