Product Manager, Oncology & Hematology

Description

The role sits in oncology and hematology brand work at a biotech and pharmaceutical company, with ownership of brand, market and competitor monitoring that feeds strategy changes.

You will keep up with patient and healthcare professional insights as they shift, and use them to refine the treatment experience.

You will encourage a test-and-learn approach across the team.

You will track brand, digital and service industry trends and share them within the team.

The company follows a global strategy, and brand plans must align with it.

Responsibilities

• Analyze and monitor the brand, market and competitors, and adjust brand strategy based on what you find.
• Monitor key data proactively and propose changes to strategic planning or tactics.
• Build brand and market strategy with timelines, budgets and named stakeholder owners, in line with global strategy.
• Lead marketing input to the Strategic Brand Plan, consolidate the one-year Tactical Brand Plan, and coordinate the Long Range Plan.
• Prepare the forecast covering sales and promotional investment, monitor brand KPIs, and manage and hold the promotional budget.
• Track measurements for all marketing activity to meet or beat brand plan objectives.
• Guide design and delivery of all marketing activity, including new tactics, traditional and non-traditional partnerships, multi-channel options and multi-stakeholder initiatives.
• Keep in-field materials, strategies and tactics aligned and refreshed regularly to maintain momentum.
• Train the in-field team on marketing messages, work closely with them, explain strategy and resolve their issues.
• Make sure brand team members contribute to brand strategy through the planning process, and bring in the functions the brand objectives need.
• Lead forecasting and budgeting, including plan updates and monthly ADS.
• Manage projects: turn strategy into tactics, communicate clearly, and assign work across cross-functional members.
• Manage interaction with sales through KAMs.
• Keep timelines on track and optimize financial results.
• Maintain quality and work within the ethical guidelines set by corporate, division, affiliate and market standards.
• Identify key stakeholders at each step of the patient flow and product value chain, including KOLs, physicians, patients, government, payers and health agencies.
• Build short- and long-term partnerships and find opportunities to carry out brand and market strategy.
• Identify your own development areas and work with management to pursue them.
• Take on other duties your manager assigns.

Requirements

• A relevant university degree.
• Proven success in marketing within biotech or pharmaceuticals.
• Ability to turn strategy into practical, realistic marketing actions.
• Ability to lead, motivate and coordinate cross-functional teams.
• Solid working knowledge of the healthcare environment and how it is changing.
• Solid knowledge of strategic and tactical marketing, including digital.
• Solid knowledge of finance principles and processes.
• Strong English, spoken and written.

Conditions

US and Puerto Rico only.

Equal opportunity employer; applicants are considered regardless of veteran or disability status.