Director of Product Marketing

Description

Proof is the world's first identity-assured transaction management platform and we are on a mission to digitize trust for all of life’s most critical transactions. Developed by the same market leaders and experts who brought notarization online with Notarize℠, Proof offers trust in a digital world by verifying identities and securing transactions to protect businesses and their customers. Since 2015, we’ve completed many of the world’s first digital commerce transactions, including the first online real estate closing, online mortgage closing, online auto sale, and online will and we're still just getting started!

Proof operates identity infrastructure for high-consequence transactions. Built on a WebTrust-audited certificate authority and PKI-anchored verifiable credentials, Proof helps more than 8,000 businesses, from financial institutions and mortgage lenders to insurers and wealth managers, verify who is on the other side of a transaction. Having created the online notarization category, we're now extending into portable digital identity with our Verifiable Digital Credential (VDC) for banks, and into authorization for AI agents.

As Director of Product Marketing, you'll turn that technical foundation into positioning that a bank's Chief Risk Officer, head of digital, and compliance team all understand and act on. Day to day, you'll work across Product, Sales, and Marketing to shape messaging, lead launches, equip Sales to win, and make sure the market sees Proof as the trusted identity layer. You'll also lead and develop the product marketing function, starting with the Partner & Customer Marketing Manager.

Responsibilities

• Positioning and messaging: Own product and solution positioning and the messaging architecture (value propositions, proof points, and differentiation) across the VDC, identity verification, eSign/eNotary, and agentic authorization, tailored by segment (banking, mortgage, insurance, wealth) and buyer persona.
• Launches and go-to-market: Run the launch process for new products and major features, from tiering and readiness through announcement, enablement, an post-launch measurement. Shape use-case plays such as account opening, high-value money movement, title and closing, and agent-initiated transactions with Revenue Marketing and Sales.
• Sales enablement: Build and maintain the core sales toolkit, including pitch decks, solution briefs, discovery guides, business-case and ROI tools, objection handling, and demo narratives. Run ongoing enablement for Sales, Solutions Engineering, Customer Success, and partners.
• Market and competitive insight: Lead win/loss analysis, customer interviews, persona and buying-committee research, and competitive intelligence across identity verification, digital credentials, eSignature, and fraud prevention vendors, including maintained battlecards.
• Product partnership: Partner with Product on pricing, packaging, and roadmap priorities. Track regulatory developments (CIP/KYC, digital identity, and eNotary legislation) and translate them into market opportunities and messaging.
• Cross-functional content: Supply product and roadmap content for analyst briefings (e.g., Gartner, Forrester, Liminal, Celent, Datos Insights) with the Director of Communications, and product inputs for demand programs, content, and events.
• Team leadership: Manage and develop the Partner & Customer Marketing Manager and grow the product marketing team over time, so that product, partner, and customer messaging stay aligned.

Requirements

• 10+ years of B2B product marketing experience at a SaaS, fintech, identity, security, or infrastructure company, including 3+ years leading product marketing teams and launches end to end
• Experience marketing technical or API-driven products to regulated enterprise buyers, ideally financial institutions.
• A record of creating positioning for a new or emerging category, with launches that measurably improved pipeline and win rates.
• Enough technical fluency to understand PKI, cryptographic credentials, identity verification, and fraud concepts, and to explain them simply and accurately.
• Excellent writing, storytelling, and presentation skills, with the credibility to engage executives, customers, and analysts.
• You’ll really stand out if you have:
• Familiarity with digital identity standards (W3C Verifiable Credentials, ISO mDL, NIST 800-63) or KYC/AML compliance.
• Experience marketing AI or agentic products and the trust and authorization questions they raise.
• Experience with developer- or platform-led motions alongside enterprise sales.
• Position logistics:
• Travel: This role will include occasional travel for Proof Summit, team onsites, industry events, and customer or partner meetings. Your manager will share more about expected travel during the interview process.
• Our Proof Pillars:
• Pave the Way: When obstacles arise, we break through barriers with passion and perseverance. We lead with creativity and forward-thinking. We aim to set new standards and shape the future in a repeatable, scalable way so the path to success is easier for our team to follow.
• Own It: We embrace the responsibility that comes with supporting life's most important transactions. When a problem arises we relentlessly pursue the solution with a 'Yes before no' attitude. Because every problem and every transaction is treated like it's our own.
• Act with Integrity: We are in the business of building trust and it is at the core of everything we do. We are honest and transparent with our customers, each other and ourselves. If we make a mistake, we own up to it right away and do what it takes to make it right. Our dedication to security and compliance is key to earning trust, fighting fraud and ultimately, our success.
• Play to Win: We believe excellence is about always striving to be better so when we get it wrong, we iterate, we learn and we grow. We know we can only go so far alone, we're better together and collectively, we win!
• Here are some of our great benefits:
• Medical, dental, and vision benefits
• Life insurance, long and short-term disability coverage
• 401k Plan with a 4% match, beginning on your hire date
• Unlimited Sick and Vacation time
• 14 paid company holidays
• 12 weeks of paid parental leave
• 4 week sabbatical after 5 years of continuous full time employment
• Health Reimbursement Arrangements for fertility and gender affirmation
• Lunch on Proof through Grubhub credit
• Monthly work from home stipend
• Professional development credit
• Monthly reimbursement for Wellness
• And more!
• This position will be posted and accepting applications through November 13, 2026.
• Proof uses Identify & Defend, our fraud prevention and identity verification tools, to confirm that individuals engaging with Proof at any stage correspond to a real identity. It’s a quick security step that helps keep the process safe for everyone. Defend & Identify are used solely for identity verification and fraud prevention and are not used to assess employment eligibility or qualifications.
• Proof is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.