Product Line Marketing Manager

Description

The Information Solutions Product Line team builds solutions for passenger information, onboard communication and connected vehicle systems, joining hardware, software and digital technology for trains and buses.

You will report to the Product Line Marketing Director and work day to day with the Product Lines Sales Director, Product Line leadership, Product Management, Tendering, Engineering, Finance, Services and Communication. Much of your contact will be with customers, partners and suppliers around the world.

The goal of the role is to help shape and carry out the Product Line strategy so that market share and profit grow.

The company is a global supplier of equipment, systems, digital solutions and services for freight and transit rail, as well as ports, logistics, mining, industrial and marine sectors. It has more than 150 years of history and about 30,000 employees.

Responsibilities

• Gather and study market, customer and competitor data, then turn the findings into practical insights.
• Help plan and deliver Product Line strategies and business priorities.
• Set and keep up to date the product positioning and the points that set it apart from competitors.
• Take part in roadmap discussions and help build business cases.
• Write and update content for business development and communication.
• Help improve how commercial offers are presented in tenders.
• Meet customers to understand their needs and build stronger relationships.
• Work with internal teams to line up priorities and coordinate activity across departments.
• Plan and attend industry events, customer meetings and marketing campaigns.
• Support work that grows market share and profitability for the Information Solutions Product Line.

Requirements

• At least 8 years in product marketing or product management.
• Strong analytical skills, with the ability to turn market insight into clear business recommendations.
• Ability to work with many stakeholders across functions.
• Ability to build strategies, present them and influence decisions.
• A strong focus on customers and the ability to engage with customers, partners and industry stakeholders.
• Excellent written and spoken communication.
• Strong organisation skills to set priorities and deliver in a complex, fast-moving setting.
• Fluent in English and German.
• Experience in the railway industry.
• Preferred: experience working in an international corporate environment.

Conditions

You must have legal authorisation to work in the European Union. The company will not sponsor employment visas for this role, now or in the future.

The company is an equal opportunity employer and welcomes people of all backgrounds, including race, gender, age, disability and veteran status.