Product Marketing Manager

Description

The company is a Canadian provider of digital automotive software and services. Its brands cover buying, selling and financing vehicles, and it is part of AutoScout24, Europe's largest online car marketplace.

the company's site is Canada's largest automotive marketplace, with more than 25 million visits a month. AutoSync supplies software to over 3,500 dealers to help them run operations, marketing and sales. Dealertrack Canada is the country's leading automotive financing portal, handling more than 6.5 million credit applications a year. Collateral Management (CMS) is a national platform for lien and registration services, recovery services and insolvency management for Canadian lenders.

This role sits on the Product Marketing team, which works with Product, Sales, Performance Marketing and Creative to help dealers see what the products are worth and to give internal teams one clear story. You will own product marketing for an assigned portfolio of automotive software products, reporting to the Senior Product Marketing Manager. You will work independently day to day and get strategic direction and coaching when you need it.

You will turn product strategy into clear positioning, launches and measurable marketing work, using customer insight and performance data.

Responsibilities

• Define and refine value propositions and messaging for your assigned products, drawing on product capabilities, dealer needs, customer feedback and competitor insight.
• Plan and run launches for your products and features, aligning the story, target audience, timing, channels and materials with partner teams.
• Plan ongoing product marketing that drives acquisition, adoption and retention. Brief Performance Marketing and Creative, supply content, and keep activity coordinated across channels.
• Build practical sales and dealer materials, such as decks, one-pagers, product explanations and training. Collect feedback and refine them based on how teams use them.
• Keep the product marketing resources current and apply shared messaging frameworks. Adapt materials for different audiences or markets with the relevant teams.
• Track agreed product marketing measures, spot what works, and recommend changes to messaging, launches and campaigns.
• Own priorities and stakeholders for your products, flag risks early, and keep the Senior PMM updated on progress, decisions and results.

Requirements

• At least four years of product marketing experience, ideally in B2B SaaS, technology or automotive software.
• Hands-on experience building positioning and messaging, supporting go-to-market plans and launches, and creating sales enablement.
• You can take an assigned product marketing initiative from brief to delivery and review without close supervision.
• Strong writing and storytelling, with the ability to explain complex features in terms of customer value.
• Experience working with Product, Sales and marketing teams to turn plans into coordinated work.
• Sound analytical judgment, using customer feedback and performance data to suggest practical improvements.
• Strong project and stakeholder management, including balancing competing priorities.
• Excellent English communication. French is strongly preferred.
• Comfort using relevant tools, including AI tools, for research, content and analysis.

Conditions

Base salary range: CAD 90,000 to CAD 100,000.

The company uses artificial intelligence ("AI") in its hiring process, including to screen, assess or select applicants for this role.

This job posting is for an existing vacancy.

Benefits

• Gym discounts.
• Employee and Family Assistance Program.
• Virtual wellness events.
• Budget for conferences and training.
• Regular internal training programs.
• Financial planning support.
• The company matches 3% of your salary toward your pension and offers several forms of income protection.