Mgr, Marketing Ops

Description

The company is hiring a marketing operations manager to lead the systems, processes and people behind its marketing function. This is a hands-on role at the mix of strategy, data and technology, and you will be the main Marketo admin and platform owner, working with the CMO and CRO teams while managing a team that handles daily execution.

The company is a global software business in the electronics space, offering a cloud platform that connects everyone involved in electronics development. It is part of the Renesas Group and headquartered in San Diego, California.

Responsibilities

• Serve as the main Marketo administrator and platform owner: manage instance architecture, workspace governance, database cleanliness, GDPR and CCPA compliance, integrations and scalability. Own all MarTech vendor relationships and system setup.
• Lead, mentor and grow a team of two Marketing Operations Specialists. Set project priorities, check quality of work and support their career development. Be the escalation point and strategic guide for campaign builds, data requests and workflows.
• Own the Marketo and Salesforce CRM integration together with Sales Operations. Keep data flowing cleanly, manage lead lifecycle, routing and attribution across marketing and sales, fix sync problems and work with RevOps to keep the funnel healthy.
• Run the Qualified chatbot strategy, setup and optimization, working with Demand Gen and Sales to turn web traffic into pipeline in real time.
• Build marketing systems and data flows that support self-serve signups, trial conversion and lifecycle nurturing, alongside the enterprise demand generation engine.
• Set and enforce marketing operations standards, including naming conventions, QA checks and change management. Document processes and make them repeatable across teams.
• Act as a trusted partner to the CMO and CRO, turning business goals into operational requirements and delivering quickly and accurately.

Requirements

• 5 to 7 years in marketing operations, with at least 1 to 2 years in people management or a lead role.
• Marketo Certified Expert (MCE) is strongly preferred. Deep hands-on admin experience is required.
• Strong Salesforce CRM skills, including managing the Marketo to Salesforce integration, lead lifecycle, syncing and attribution.
• Experience with Tableau or a similar BI tool to read and own marketing dashboards and reports.
• Familiarity with Qualified or similar conversational AI and chatbot platforms.
• Proven ability to balance one team's workload across several stakeholders and parallel projects.
• Solid understanding of data hygiene, segmentation, lead scoring, nurture logic and GDPR and CCPA requirements.
• Experience supporting both PLG and self-serve and enterprise sales, and comfort designing systems for both.
• Clear communication, able to explain complex technical topics to executives and non-technical colleagues.
• Experience in B2B SaaS. B2C experience is a plus.
• Organized and detail-oriented, comfortable in a fast-moving, global company.
• Experience in or interest in electronics, engineering or hardware-adjacent software is a plus.
• Familiarity with Altium Develop, Altium Agile Teams or similar cloud engineering collaboration platforms is a plus.
• Experience working with global, distributed marketing teams is a plus.

Conditions

Location: headquartered in San Diego, California, as part of the Renesas Group.

Equal opportunity employer.

Benefits

• A competitive benefits package alongside salary. Details will be shared during the hiring process.