Marketing Specialist

Description

The role sits in the Property Marketing Center of Excellence for the Americas and covers marketing for brokerage teams and investor clients.

You act as a national float resource, covering markets with heavy volume, filling in temporarily, taking on complex or priority work, and joining initiatives that cross markets or regions.

You are the everyday marketing contact for assigned property projects, working with brokerage teams, graphic design, content, web and video colleagues, and other marketing partners to turn property positioning, business goals and client needs into integrated campaigns.

You suit someone organized, proactive and driven who manages projects well, communicates clearly, enjoys building relationships, and can move quickly between markets, teams and priorities in a sales-focused, entrepreneurial setting.

Responsibilities

• Run property marketing projects from kickoff to final delivery.
• Work with brokerage teams and COE partners to learn about the property, its audience, what sets it apart, the business goals and the marketing needs.
• Shape property marketing strategy and recommend tactics and deliverables that fit the project goals.
• Build integrated campaigns across print and digital, including branding, brochures, decks, email, websites, digital ads, social, signage, events, marketing centers and other initiatives.
• Direct cross-functional partners so strategy, messaging and creative direction become cohesive campaigns.
• Know what the COE can deliver and recommend the right solution for each assignment.
• Check that deliverables match the approved strategy, project goals and the company and property brand standards.
• Review materials during development for accuracy, consistency and alignment across campaign pieces.
• Coordinate campaign launches and the handover of all project assets.
• Act as the everyday marketing contact for brokerage and leasing teams nationwide.
• Lead kickoffs, status calls and other meetings with brokerage teams and internal partners as needed.
• Collect the information, assets, objectives and requirements needed to start and run each assignment.
• Set project scope, timelines, milestones and deliverables and communicate expectations to everyone involved.
• Manage workflow and coordinate resources to keep the production schedule efficient.
• Keep brokerage teams updated on status, upcoming milestones, open needs and risks.
• Manage feedback and revision rounds and pass consolidated direction to partners.
• Make minor edits to materials when that speeds delivery.
• Flag risks, missing information, scope changes and timeline issues early to the right stakeholders.
• Escalate major project, client, workload or timeline problems to the Marketing Manager when needed.
• Make sure projects follow COE workflows, processes and service standards.
• Keep project information current in the project management, collaboration and tracking tools.
• Build strong working relationships with brokerage teams and internal marketing partners through responsive, practical support.
• Join planning, strategy and status meetings with clients on suitable assignments.
• Learn brokerage team and investor client goals and use that knowledge in your recommendations.
• Set expectations early and explain clearly when scope, timing or resources may affect delivery.
• Deliver strong internal and external service while balancing project needs against COE processes and capabilities.
• Work with other Marketing Specialists and COE members to share resources, information and best practices.
• Keep up with property marketing trends, channels, new technologies and best practices.
• Ask for feedback and take development opportunities to grow in strategy, project management, communication and commercial real estate.
• Coordinate campaign tracking and reporting where it applies.
• Review performance metrics across email, website, digital ads and other channels.
• Share campaign results with brokerage teams and stakeholders.
• Use data and insights to find ways to improve results and recommend changes.
• Help make sure tracking and measurement are built into marketing initiatives.

Requirements

• A bachelor's degree in marketing, communications, business, real estate or a related field is preferred.
• 3+ years of experience in marketing, project management, account management or a related field.
• Experience in commercial real estate, architecture, commercial construction, professional services or agency marketing is preferred.
• You have taken projects from kickoff through final delivery.
• You manage several projects and competing deadlines at once with strong organization and prioritization.
• You communicate well in writing and speaking.
• You lead project meetings and communicate effectively with brokerage teams, clients, leadership and cross-functional partners.
• You build strong relationships and work well with different audiences, personalities and experience levels.
• You solve problems, recommend fixes and judge when to escalate.
• You have working knowledge of integrated channels: print, email, websites, digital advertising, social media, presentations and other platforms.
• Experience with project management platforms and marketing technology is preferred.
• You pay close attention to detail and care about accuracy and quality.
• You work independently, take ownership of projects, make sound decisions and ask for guidance when needed.
• You take feedback well and act on it.
• You are committed to excellent internal and external client service.
• You are self-motivated, proactive and keen to learn and take on new challenges.
• You are comfortable in a fast-paced, deadline-driven, high-volume setting while staying collaborative and focused on solutions.

Conditions

The compensation range is $63,750.00 to $75,000.00.

Pay depends on factors such as collective bargaining coverage, work location, local market rates, and your experience and qualifications.

Pay may also vary with eligibility factors such as location, hire date, hours worked, job type, business line and collective bargaining agreements.

The company will not pay less than minimum wage for this role.

The company is an equal opportunity employer and does not tolerate discrimination.

Benefits

• Eligible employees can enroll in health, vision and dental insurance, flexible spending and health savings accounts, retirement savings plans, life and disability insurance, and paid and unpaid time away from work.