Marketing Operations Manager — Funnel & Lifecycle

Description

The company helps small and growing businesses get off the ground by handling HR, so those businesses can focus on running themselves.

The team is building a connected go-to-market operating model that spans a multi-product platform and four sales motions: self-service, hybrid, partner, and managed sales.

This is a hands-on individual contributor role that sits between Marketing, Sales, Partnerships, Product, and Customer Success on one side and Campaign Operations and GTM Technology and Analytics on the other.

The role owns the operational processes, data needs, and business rules that guide prospects and customers through their journeys at the right moment.

The company is data-driven, keeps iterating, and works in a supportive, entrepreneurial environment where its values shape both the product and the team.

Responsibilities

• Map and improve journeys for prospects and customers across products, channels, and all four sales paths.
• Own lead management end to end: intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re-engagement.
• Work with Marketing and other GTM teams to decide how customer needs, behaviors, and signals should shape the next step.
• Turn agreed strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, and suppression policies.
• Set operational requirements for nurture, abandoned applications, closed-lost re-engagement, onboarding, adoption, retention, and cross-sell programs.
• Work with Campaign Operations to build, test, and monitor these journeys on execution platforms.
• Set clear rules for ownership, response times, stage progression, contact frequency, exceptions, and handoffs between teams.
• Find funnel leakage, stalled journeys, conflicting outreach, and follow-up gaps, then drive fixes.
• Work with GTM Technology on data quality, enrichment, integrations, and event or signal requirements.
• Work with GTM Planning & Analysis to measure conversion, journey progression, routing accuracy, speed to lead, and handoff quality.
• Use AI and experimentation to improve prioritization, segmentation, decision-making, and exception detection.
• Keep documentation, monitoring, and governance in place so journey rules stay reliable as the business changes.

Requirements

• 6+ years in marketing operations, revenue operations, lifecycle operations, growth operations, or a related area.
• Experience at a multi-product B2B technology business with self-service or product-led and sales-assisted motions.
• Solid knowledge of lead management, scoring, routing, segmentation, nurture, and lifecycle orchestration.
• Experience turning business strategy into operational rules across CRM, marketing automation, and customer-engagement platforms.
• Comfort working with firmographic, behavioral, product-usage, engagement, and customer data.
• Strong analytical judgment and the ability to find why prospects or customers fail to progress.
• A record of improving processes across teams and systems.
• Strong cross-functional partnership skills and the ability to build agreement on shared decisions.
• Hands-on experience using AI and automation to improve GTM operations.

Conditions

Hybrid schedule: you are required to work from the New York City office at 55 Water Street two days a week.

The base wage range for the New York City office is targeted at $121,000.00 to $151,000.00 per year.

Actual pay depends on factors such as skill set, level of relevant experience, and specific work location.

Pay ranges for other locations may differ based on local labor costs.

Benefits

• A welcoming, casual environment with great benefits.
• Wellness program offerings.
• Company retreats.
• Chances to interact with and learn from leaders in the startup community.
• Full details of the total rewards philosophy and perks are available from the company.