Marketing Manager II, Oncology - Multiple Myeloma HCP Marketing

Description

The team is looking for a marketing manager to help plan and run healthcare professional (HCP) marketing for a Multiple Myeloma brand in oncology.

You will help shape brand strategy using customer insights, market analysis and feedback from the field, and run promotional programs aimed at raising disease awareness, brand consideration and adoption among target providers.

Responsibilities

• Work with Marketing Directors and cross-functional business partners to build and carry out HCP marketing plans that meet Multiple Myeloma brand objectives and performance goals.
• Help with annual business planning, brand strategy and tactical planning by analysing market dynamics, customer insights, competitive intelligence and brand performance.
• Support HCP segmentation, targeting, positioning, messaging and promotional initiatives that match the brand strategy.
• Run HCP promotional campaigns and programs across personal, non-personal, digital, print, peer-to-peer and omnichannel channels.
• Work with Sales, Medical Affairs, Market Access, Regulatory, Legal and agency partners to deliver HCP marketing that is effective and compliant.
• Collect and analyse customer insights from field teams, market research, advisory boards and provider interactions, and use them to recommend marketing actions.
• Help develop HCP educational resources, promotional materials, congress initiatives, speaker programs and peer-to-peer activities.
• Work with field leadership and sales teams so strategies, messaging and promotions reflect customer needs and business goals.
• Track program performance, engagement metrics and market trends to find ways to improve marketing results.
• Manage projects, budgets, agency relationships and timelines to deliver brand objectives.
• Support launch planning and execution, lifecycle management and portfolio growth within Multiple Myeloma.

Requirements

• Bachelor's degree required. An advanced degree in business, marketing, science, healthcare or a related field is preferred.
• 4+ years of commercial experience in pharmaceutical, biotechnology, healthcare or a related field, with a clear record of growing in marketing roles.
• Experience developing or supporting HCP marketing in pharmaceutical or biotechnology companies.
• Strong understanding of HCP promotion, customer engagement models and omnichannel marketing strategy.
• Experience working with Sales, Medical Affairs, Regulatory, Legal, Market Access and agency partners.
• Proven ability to analyse customer insights and business performance data to inform strategic decisions.
• Strong project management, communication and organisational skills, with the ability to juggle several priorities.
• Preferred: hematology experience.
• Preferred: Multiple Myeloma experience.
• Preferred: product launch experience.
• Preferred: oncology marketing experience.
• Preferred: experience supporting congresses, speaker programs, advisory boards or field-facing initiatives.

Conditions

Pay disclosure applies in locations with state or local pay transparency laws. The posted base pay range is the company's good-faith estimate for this role based on its job grade. Actual pay within the range depends on factors such as geographic location, and the company may pay more or less than the range, which may change over time.

The job is eligible for the company's long-term incentive programs.

Bonuses, commissions, incentives and other compensation or benefits are not wages until earned, vested and determinable. They remain at the company's sole discretion until paid and may be changed, consistent with applicable law.

The company is an equal opportunity employer and welcomes applicants regardless of protected characteristics, including veterans and people with disabilities.

This role is open to applicants in the US and Puerto Rico only.

Benefits

• Comprehensive benefits, including paid time off (vacation, holidays and sick leave), medical, dental and vision insurance, and a 401(k) for eligible employees.