Marketing & GTM Operations Lead (Hybrid)

Description

The company runs a restaurant booking platform used by millions of diners and over 70,000 restaurant partners, with more than 25 years in the industry. It is part of Booking Holdings, Inc. (NASDAQ: BKNG).

The team sits within a global group that owns several metasearch brands, and each employee's work has a visible effect on how the company operates.

This hybrid role sits at the center of the operational setup linking marketing, enablement and customer-facing teams. You will design scalable, partly AI-assisted workflows that remove manual steps across the lead-to-revenue process, and you will split your time between system design and hands-on prototyping of automations. Your findings will be turned into business cases for executives, helping go-to-market teams move pipeline faster, improve conversion and spend more time on high-value customer work.

Responsibilities

• Review the full go-to-market flow, from lead capture and enrichment through routing and handoffs, then rebuild the weak points to cut friction and speed up pipeline.
• Build and maintain automation frameworks for marketing, enablement and product launches, ranking work by impact against effort.
• Find, test and roll out practical AI tools and agents that speed up research, campaign production and reporting, without lowering quality or data privacy standards.
• Own the marketing technology and CRM stack from both a technical and operational side, keeping data clean, well governed and managed through its lifecycle, with dependable attribution.
• Build operational dashboards and reports that track key performance measures and campaign return, and present data-backed recommendations to executive leadership.
• Work with Sales, Marketing, Customer Success and Finance to turn complex requirements into shared definitions, technical designs and smooth handoffs.

Requirements

• At least 3 years in marketing operations, revenue operations or go-to-market operations, supporting complex B2B sales cycles.
• Hands-on experience running marketing automation platforms and CRM systems, including building integrations across platforms.
• A track record of designing, shipping and maintaining workflow automations that measurably improved speed, team efficiency or revenue.
• Direct experience assessing, testing and adopting applied AI tools or automated workflows in daily business processes.
• Strong analytical skills: full-funnel data analysis, pipeline attribution, and turning operational data into recommendations for other teams.
• Optional, preferred: experience with integration and orchestration platforms such as Zapier, Make, Workato or n8n, and with B2B data enrichment tools.
• Optional, preferred: familiarity with APIs, webhooks, SQL or scripting.
• Optional, preferred: experience building, deploying or testing large language model (LLM) workflows or autonomous agents.
• Optional, preferred: background in account-based marketing (ABM) or product-led growth (PLG) operating models.
• Optional, preferred: experience evaluating technology vendors, managing vendor relationships and leading build-versus-buy analyses.
• This posting is for an existing vacancy.

Conditions

Hybrid role: you are expected in the office two days a week.

Based in Toronto, Canada. Salary range is $85,000-$98,000 CAD, set by market benchmarks, location, and the experience required.

Working hours mostly follow standard business hours, but you may need to handle calls, Slack messages or emails outside them to work with international colleagues, restaurant partners or urgent issues. Local laws are always followed.

The company welcomes applicants from all backgrounds and will provide accommodations on request through your recruiter during hiring or on the job.

Benefits

• Work from almost anywhere for up to 20 days per year.
• Mental health support: company-paid therapy sessions through SpringHealth and a company-paid Headspace subscription.
• A company-wide week off each year, so the whole team recharges and returns without a backlog.
• Paid parental leave.
• Generous paid vacation, plus time off for your birthday.
• Paid volunteer time.
• Career growth: development dollars, leadership development, and access to thousands of on-demand e-learnings.
• Travel discounts and employee resource groups.
• 20 days of paid time off.
• Private health and dental insurance, plus life and disability insurance.
• Competitive base salary and benefits, including health, retirement, life insurance, paid sick leave, medical and bereavement leave, floating and paid holidays, and parental leave.
• Eligible to be considered for an annual bonus.