Marketing Effectiveness, Vice President

Description

The company's Brand, Innovation and Content team, part of Marketing and Content, is hiring a Vice President of Marketing Effectiveness. This role is in the Marketing Generalist job family.

You will report to the Head of Data and Effectiveness and act as a main contact for business marketing teams and shared functions covering content, brand and sponsorships. You will set up and run measurement that shows what marketing spend returns, from large brand campaigns and sponsorships to targeted content and digital work.

The company is a large global financial institution. The ideal candidate has a record in marketing analytics of turning complex data into plans that grow clients and customers. The role has a high impact on how marketing performance is measured and improved.

Responsibilities

• Run hands-on performance and ROI analyses for content marketing, sponsorships and brand campaigns to measure their business effect.
• Help design and roll out measurement frameworks for complex initiatives, including content, sponsorships and experiential events.
• Monitor subscriber and listener data for owned newsletters and podcasts to find the thought leadership topics that perform best, where listeners drop off, and what drives audience growth.
• Measure attendee engagement, audience makeup and downstream pipeline influence for thought leadership conferences, panels and webinars so event returns can improve.
• Use Adobe Analytics to review key website metrics, find high-value content paths, measure campaign landing page performance and surface user experience insights.
• Condense complex data into clear findings and practical recommendations for marketing stakeholders and senior leaders.
• Build and maintain executive dashboards in tools such as Tableau or Power BI that give one trusted view of enterprise marketing performance.
• Teach the marketing organization measurement best practices, analytical methods and how to use performance insights.
• Follow trends in marketing analytics, measurement methods and analytics technology to help improve the company's capabilities.
• Assess risk in business decisions with attention to the firm's reputation and to protecting the company, its clients and assets. Drive compliance with laws, rules, regulations and internal policy, use sound ethical judgment in conduct and business practice, and escalate, manage and report control issues openly.
• You may be given other duties as needed.

Requirements

• 6-10 years of progressive experience in marketing analytics, marketing science or a related data-driven marketing role.
• Hands-on use of a wide range of marketing measurement methods, such as MMM, MTA, brand lift studies and custom ROI analysis.
• Working knowledge of the current marketing technology and data stack, such as data management platforms, analytics and visualization tools, Adobe Analytics and Sprinklr.
• Experience building measurement frameworks across varied marketing activity. Experience measuring content, sponsorship, brand and experiential events is preferred.
• Strong analytical and quantitative skills, with the ability to turn large, complex datasets into business insights you can act on.
• A track record of working well across a large matrixed organization with marketing practitioners and senior stakeholders.
• Excellent communication and presentation skills, and a talent for telling stories with data.
• Experience in financial services or another highly regulated sector is preferred.
• A bachelor's or university degree. A master's degree is preferred.

Conditions

Full-time position based in New York, New York, United States.

Base salary range: $129,840.00 - $194,760.00.

Automated tools, including AI, help match skills to roles, but people make every hiring decision. Illinois residents have a separate AI notice and rights.

Benefits

• Eligible employees may receive discretionary and formulaic incentive and retention awards on top of salary.
• Medical, dental and vision coverage, plus life, accident and disability insurance.
• 401(k) plan.
• Wellness programs.
• Paid vacation, sick leave and paid holidays.
• Benefits details are on the company's benefits site. Offerings may vary by jurisdiction, job level and hire date.