Product Marketing Director

Description

The role is 100% remote and open to candidates based in the United States, with a strong preference for candidates in the Eastern Timezone.

The company runs a fully managed crowdsourced testing platform. Its proprietary AI engine places expert, on-demand testers into customers' release processes so they can ship faster and with more confidence.

Coverage spans 600,000+ devices, 800+ payment methods, 150+ countries and 100+ languages.

The company is growing, profitable and cash-strong, with a global, enterprise, subscription business. Customers give it a high NPS score and it holds a 4.7 rating on G2. Several of its largest clients have stayed for 7+ years, and many spend $500K+/year.

The company is female-founded, and 46% of team members identify as women. Team members call themselves TestLions and help build digital experiences for customers while also contributing to the freelance network.

This is a strategic, hands-on product marketing director role for someone who understands software testing and quality engineering. You will turn complex capabilities into customer value, connect Marketing, Sales, Product and Operations/Delivery, and give revenue teams the tools and proof points they need to win. It is a highly strategic individual contributor role.

Responsibilities

• Own the product and solution positioning, buyer messaging, value propositions and competitive differentiation across testing and quality engineering models.
• Lead the go-to-market narrative, turning AI-enabled quality engineering into clear business outcomes.
• Build vertical and solution pitch decks, case studies, battlecards, objection handling tools and repeatable sales plays alongside sellers.
• Lead cross-functional go-to-market work and product launches with Sales, Product, Marketing, Customer Success and Operations.
• Shape go-to-market plays with Sales, Product, Marketing and Operations/Delivery leaders to drive revenue.
• Gather real customer proof points, executive narratives and industry use cases, and grow a reusable library of thought leadership and market intelligence.
• Use generative AI to speed up research, content, enablement and knowledge work without lowering quality.
• Set up scalable PMM processes, templates and measurement, and mentor developing product marketing talent.

Requirements

• 8+ years of progressive B2B product marketing in enterprise technology or technology-enabled services.
• Direct professional experience in software testing, QA, test automation, crowdsourced testing or quality engineering.
• A proven record of building product positioning, messaging frameworks, GTM strategy and practical sales enablement assets.
• Hands-on use of Salesforce, HubSpot and modern sales enablement and marketing automation tools.
• Practical experience using generative AI workflows in content, research and enablement.
• Industry experience in, or familiarity with, payments, financial services, retail or enterprise SaaS.
• A builder mindset with full ownership and the initiative to carry projects to completion.
• A servant leadership style, committed to mentoring and to supporting cross-functional success.
• Deep curiosity and commercial sense to turn complex technical capabilities into strategic customer value.
• Excellent written, verbal and presentation skills for executive and technical audiences.
• High standards held with low ego, putting team outcomes and continuous learning first.
• Strong collaboration across sales, product, marketing and delivery teams.

Conditions

Fully remote, based in the United States, with a strong preference for Eastern Time.

The team works asynchronously across a fully remote, globally distributed setup, with tools and guidance so everyone can succeed remotely. The working style favors clear decisions, effective communication and a sustainable pace.

The interview process typically takes 3-4 weeks: recruiter interview, hiring manager interview, 2-3 team and stakeholder interviews, then reference checks.

The company is an equal-opportunity employer.

Benefits

• Flexible paid time off, including national holidays, personal days and sick days.
• Stock options so you can grow with the company.
• A $300 annual learning stipend for personal and professional development.
• Half of the team identifies as women, in an inclusive, purpose-driven culture where people enjoy working together.