The company is building general-purpose intelligent robots. It designs the hardware, robot systems, infrastructure, and foundation world models that control them, so it owns the full robotics stack.
The robots are meant to work in messy, real-world settings and handle rare edge cases. That depends on the company's research and end-to-end system design.
The company has raised over $450M and is putting money into model research, infrastructure, hardware, and manufacturing scale-up.
Responsibilities
Social media
Manage the company's day-to-day presence on X, LinkedIn, and other relevant platforms, covering the content calendar, publishing, and community engagement.
Grow the company's audience and build a distinct, consistent voice for the AI, robotics, and technology communities.
Work with researchers and engineers to shape research results, robot demos, technical breakthroughs, and company milestones into engaging social posts.
Run social campaigns for research releases, demos, launches, conferences, and major announcements.
Track performance, test new content and formats, and report on what works so the strategy can be refined.
Co-write social copy with the external PR agencies, especially for announcements, launches, and press coverage.
Asset production
Create and edit short-form video, graphics, and other multimedia for social, web, events, and press.
Shoot footage and photos of robots, demos, and behind-the-scenes lab work.
Keep an organized library of brand assets, footage, and templates that the team can use quickly.
Manage external creative and graphics agencies, videographers, and freelance designers: write briefs, handle timelines and feedback, and take projects through to delivery.
Make sure every asset stays on-brand and technically accurate by checking details with researchers.
Website and corporate marketing
Keep the website current by updating pages, publishing research and news posts, and refreshing visuals and demo videos.
Support corporate marketing for product and research launches, press announcements, events, conferences, and recruiting campaigns.
Develop and apply the company's brand identity, messaging, and guidelines consistently across all channels.
Produce collateral as needed, such as presentations, one-pagers, event materials, and newsletters.
Work with leadership and the people team on employer branding to help attract top talent.
Requirements
3, 5 years of experience in social media, content, or marketing communications.
A record of growing social accounts, with clear examples of gains in audience, engagement, or reach.
Deep knowledge of X and LinkedIn, with a good sense of what content holds attention and gets shared.
Hands-on skill making short-form video and graphics, backed by a portfolio (for example, Premiere Pro, Final Cut, CapCut, Figma, or Adobe Creative Suite).
Marketing experience beyond social, such as websites, launches, events, or brand projects.
Strong writing and editing, including the ability to explain complex technical ideas clearly without losing their substance.
Experience working with external PR agencies or supporting media relations.
Proactive: you find interesting stories and opportunities rather than waiting for finished content to arrive.
Comfortable working closely with researchers, engineers, executives, and outside partners in a fast-moving startup.
Familiarity with the AI/ML research community and its online spaces.
Experience building the social presence of an early-stage company, research group, or technical founder.
Experience filming in the field or a lab, including lighting, sound, and capturing hardware in motion.
Motion graphics or 3D/animation skills, for example After Effects or Blender.
Experience managing a CMS such as Webflow, WordPress, or Framer, and basic web analytics.
Experience supporting a brand refresh, a product launch, or a large industry event.