Insights & Outreach Specialist, Strategic Analytics & Insights

Description

The team is hiring an Insights & Outreach Specialist to support the Strategic Analytics & Insights sales teams across Western Europe.

The role mixes insight development, client content, targeted outreach and sales enablement, with the aim of starting more relevant client conversations and supporting commercial growth.

You will work with Sales, Marketing, Customer Success, and regional and global teams. It suits someone who likes shaping data and information into clear business stories and who can help organise outreach work and team priorities. It is not a design role.

The company is a consumer intelligence firm and the world's leader in its field. It joined with GfK in 2023 and is a portfolio company of Advent International. It runs in more than 100 markets, covering over 90% of the world's population.

Responsibilities

• Research and build insight-led stories using the company's data, internal material and reliable external sources.
• Create and adapt client-facing and seller-ready material, such as presentations, one-pagers, case studies and outreach messages.
• Support targeted email campaigns, account-based outreach, lead handling and sales enablement.
• Help organise client events and webinars alongside sales teams and subject-matter experts.
• Keep sales content organised and current, spot useful topics and gaps, and find content that can be reused.
• Work with other teams to make processes and ways of working more efficient.

Requirements

• A bachelor's degree in business, marketing, market research, economics, analytics or a related field.
• Around 3-4 years of relevant experience in insights, market research, analytics, B2B marketing, outreach, sales enablement or project coordination.
• Strong analytical and storytelling skills, able to turn information into clear business implications.
• Excellent written and spoken English.
• High attention to detail and strong organisation and time management.
• Able to juggle several priorities and work well with stakeholders across teams and markets.
• Proficient in Microsoft PowerPoint, Excel, Word and Outlook.
• Experience in FMCG, consumer intelligence, market research or client-facing insights would be useful.
• Familiarity with CRM, marketing automation or sales-acceleration tools such as Microsoft Dynamics would be useful.
• Experience supporting outreach campaigns, events or webinars would be useful.
• Experience with Power BI, generative AI tools, or the company's data and solutions would be useful.

Conditions

Hybrid working is possible.

The company may use AI tools at several stages of recruitment, but final hiring decisions are made by people.

Benefits

• An international, multicultural working environment.
• A varied role that combines analytical thinking, commercial impact and client activation.
• Flexible working environment and opportunities to learn from experienced colleagues.
• Volunteer time off, LinkedIn Learning access and an Employee Assistance Program.
• Seniority and vacation allowance, Easter and Christmas bonuses, an annual medical check and a transportation allowance, in line with local company policy.