Head of Audience Analytics & Insights

Description

You will turn audience evidence into decisions that shape the company's news service, across editorial, product, platform and commercial work. You will lead the full audience intelligence process, from trusted measurement and performance analysis to recommendations that drive change. You will bring analytics and insight into one connected function that explains what happened, why, what it means and what to change.

The company is a media and entertainment business that reaches millions of people with entertainment, sports, news and arts.

Responsibilities

• Define and maintain the audience measurement framework, including definitions, standards and analytical principles, so that broadcast, digital, social, third-party and direct audience data form one consistent performance view.
• Run recurring performance reporting, diagnostics and deep dives that show where performance shifted, for which audiences, on which platforms and why.
• Turn analytics, audience behaviour, research and market context into clear implications and practical recommendations, then track whether they are adopted and what results follow.
• Lead senior performance discussions, explaining complex evidence to editorial and non-technical colleagues and making sure each meeting ends with decisions, owners and next steps.
• Set priorities for analytics and insight work, cutting duplicated or low-value reporting and directing team capacity to the questions with the greatest decision value.
• Lead and grow analytics and insight managers and analysts, building a connected, high-performing team that values rigour, curiosity, clear communication and practical impact.

Requirements

• Extensive experience leading audience data, analytics or insight teams in media or consumer businesses.
• Deep knowledge of audience analytics, content metrics, consumer behaviour, direct audience relationships and measurement frameworks.
• A track record of building evidence-led decision-making and turning complex analysis into clear recommendations and organisational action.
• Strong strategic thinking, governance, prioritisation and resource management, including aligning business needs with enterprise data standards and teams.
• Ability to run distinct analytics and insight disciplines as one coherent, high-performing function.
• Excellent senior stakeholder management, communication and facilitation skills, including explaining uncertainty and challenging unsupported assumptions.
• Desirable: experience across broadcast, digital, social and subscription or membership data.
• Desirable: understanding of data instrumentation, product analytics and audience lifecycle measurement.
• Desirable: experience with customer segmentation, retention or churn analysis.
• Desirable: experience building organisational capability in data and insight.

Conditions

Hybrid working with 3 days in the office per week.

Based at Osterley, the group headquarters, a 10-minute walk from Syon Lane train station, with free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations and free onsite parking for cars, motorbikes and bicycles.

You must have the appropriate right to work in the UK.

If your application is successful, you will complete a criminal record check, and the offer may be withdrawn depending on the role and the nature of any convictions.

The company is an equal opportunities employer and a Disability Confident Accredited Employer that makes reasonable adjustments, so tell us early about any you need.

Benefits

• A free subscription package from the company's TV services, including sports and cinema channels.
• Pension with up to 9% employer contribution.
• Private healthcare with mental health support.
• Digital GP and dental insurance through Aviva.
• Discounts on the company's mobile, broadband, TV device and protection products.
• Sharesave and Tech schemes.
• Access to a range of VIP rewards and experiences.
• Campus amenities including 13 subsidised restaurants and cafes, a gym, a cinema, a car wash and a beauty salon.