ViiV Healthcare (GSK) Implementation Marketing Manager

Description

The company works only on new medicines for people living with HIV or at risk of it, with 100% of its focus on that work.

The team has spent 30 years helping people with HIV, and the company offers the largest HIV medicine portfolio available.

Its work culture is fast-paced, diverse, inclusive and competitive, and the team is focused on the impact it can have.

The company is reviewing new approaches to HIV treatment and prevention that could reduce the disease's impact on people and communities.

The role is based in Durham, NC, and may be eligible for a domestic relocation package.

Responsibilities

• Lead the creation and rollout of field-facing materials that teach customers how to implement the company's injectable products.
• Develop marketing for the patient hub service, including its website and digital channels, to build awareness of how to access the specialty products and patient access programs.
• Work with brand marketing, the field reimbursement team, market access, payer marketing, the patient access and affordability team and other internal stakeholders on provider and patient experience and implementation strategy.
• Manage agency relationships so projects finish on time and on budget, and build a full resource plan.
• Run project management tasks, including progress meetings, reports, steering groups and workstreams.
• Organise projects entering copy approval, set priorities and schedules across teams, and coordinate with agency partners, promotions management and internal stakeholders.
• Measure progress and impact, and communicate the results.
• Manage internal and external marketing communications.
• Work with the training team to educate field teams on the materials and programs you create.
• Help agency partners and team members put new or improved risk controls in place, with proper documentation.
• Understand the hub service's partners and vendors.

Requirements

• Bachelor's degree and 6+ years of pharma commercial experience.
• Experience with a specialty product.
• Project management skills and experience.
• Marketing experience, including the copy approval process or MLR.
• Digital marketing experience.
• Skills in data to insights, digital fluency, marketing campaign planning, marketing measurement, marketing strategy implementation, omnichannel marketing and scientific literacy.
• Preferred: experience in market access, reimbursement and financial programs related to acquiring a specialty product.
• Preferred: sales experience.
• Preferred: ability to work effectively within a complex matrix organisation.
• Preferred: knowledge of creative development, copy approval and production processes.
• Preferred: website development experience.
• Preferred: strong communication, presentation and organisational skills.

Conditions

The role is based in the United States, with a hybrid model that asks for about 2 days per week in the office.

Flexible working is supported so you can do your best work every day.

If you are a US licensed healthcare professional, the company may be required to record and report expenses it incurs on your behalf if you are interviewed, under US federal and state transparency rules.

Benefits

• You receive the same benefits options and plans as the parent company's US employees.