Director of Campaign Marketing

Description

The role leads the growth marketing function, owning strategy and execution for integrated campaigns across email, webinars, events, social, direct mail, and nurture programs. The goal is steady, forecastable B2B pipeline, with success measured through the funnel to attributable revenue.

The director brings an account-based mindset to campaign design and works closely with Sales, Marketing Communications, Product Marketing, and Marketing Operations. You will manage a team of campaign and demand generation managers and specialists, coaching leaders and growing talent. The work includes building ABM and strategic marketing playbooks and working with Sales and Revenue Operations to choose and engage priority accounts.

The company provides accounts payable automation software and payment solutions for middle-market businesses and their suppliers. It has over 1,300 people across the U.S. and remote locations.

The company looks for people who take calculated risks, connect with others as people first, and focus on helping customers solve complex problems.

Responsibilities

• Build an account-based approach to revenue marketing that produces steady, predictable B2B pipeline.
• Lead, coach, and grow a team of campaign and growth marketing managers and specialists.
• Act as a trusted demand generation partner to Sales leadership, agreeing on shared goals, target account lists, and go-to-market strategy.
• Plan and run campaigns across email, webinars, in-person events, social media, direct mail, and nurture programs.
• Build and scale ABM programs for named and strategic accounts with Sales.
• Set KPIs to measure campaign and team results, and create best practices that improve processes at scale.
• Work with Marketing Operations on reporting and dashboards, refining processes to lift overall KPIs.
• Oversee campaign testing, including A/B tests, to improve efficiency and shorten the sales cycle.
• Work with Marketing Communications to create thought leadership for multi-channel campaigns.
• Work with Product Marketing on positioning, messaging, and buyer personas to reach strategic segments and accounts and generate sales-qualified leads.
• Manage the function's budget, tracking spend and overspend.
• Report campaign metrics and conversion rates to senior leadership, turning results into strategy and investment decisions.

Requirements

• Required: a bachelor's degree in marketing, business, communications, or a related field.
• Required: 8+ years in revenue or demand generation marketing, including running multi-part programs from planning to completion in a fast-moving environment.
• Required: 3+ years leading and developing people managers and individual contributors, with a track record of coaching and building teams.
• Required: strong experience with ABM strategy and execution, including selecting target accounts, personalization, and sales alignment.
• Required: a strategic grasp of lead scoring and the marketing funnel (MQL, SQL, and similar), plus hands-on work in Salesforce and Marketo.
• Required: experience with marketing reporting tools such as Salesforce and Google Analytics, and project tools such as Asana or similar.
• Required: strong analytical skills for turning funnel and campaign data into strategy and clear recommendations.
• Required: excellent writing for demand generation and ABM, across email, web, social, and campaign ads.
• Required: strong leadership and communication skills, including presenting vision and strategy to senior executives inside and outside the company.
• Required: a proven ability to build partnerships with Sales, Marketing Operations, Product Marketing, and Marketing Communications and to influence business results.
• Preferred: experience in SaaS, fintech, payments, or financial technology organizations.
• Preferred: experience with ABM or intent and account-engagement platforms such as 6sense, Demandbase, or RollWorks.
• Preferred: experience supporting enterprise or mid-market B2B sales organizations.
• Preferred: an MBA or other advanced degree.

Conditions

Hybrid work arrangement.

Free parking on site.

Benefits

• 18 days of PTO and 16 hours of paid volunteer time off each year.
• 11 holidays: 8 company-recognized and 3 floating.
• Leave is fully granted from the start of the year, pro-rated for mid-year hires.
• Medical coverage, including a high-deductible option with $0 monthly premium for employee-only coverage, and base dental coverage.
• Company-paid life insurance, long-term disability, and short-term disability at 100%.
• Employee assistance program covering counseling, legal and financial consultations, and health advocacy for employees and eligible dependents.
• Onsite health clinic with Atrium Health for employees and eligible dependents.
• 401(k) match of 100% on the first 3% of salary, plus 50% on the next 2%.
• Parental leave of 8 weeks at 100% pay, paid by the company.
• Eldercare leave of 8 weeks at 100% pay to care for a qualifying family member.
• Discounts on pet, home, and auto insurance.
• Onsite gym, yoga studio, and basketball court, plus gym reimbursement of up to $28/month for remote employees.
• Tuition reimbursement up to the federal maximum of $5,250.
• Benefit eligibility requires full-time status for at least 3 months, with some benefits requiring one year.