Director, Marketing Operations

Description

The company makes software for technology solution providers, with about 3,000 staff across North America, EMEA and APAC and more than 45,000 partners who use its suite to run their businesses, sell, automate service delivery and control technology remotely.

This director leads a team ranging from entry-level to experienced marketing operations staff. The role designs and improves the lead management process, sets the marketing technology and data strategy, produces performance analytics and reporting, and keeps the Marketing organization running well. The aim is to grow the pipeline, make operations more efficient and give leadership data to decide with.

Responsibilities

• Set the marketing operations strategy and priorities, then lead, develop and coach the team toward clear goals and business results.
• Run the full lead lifecycle: definitions, scoring, routing, service-level agreements and handoffs.
• Find and fix process gaps that hurt lead quality, conversion, speed or seller productivity.
• Own the marketing technology and data strategy, covering architecture, integrations, vendors, adoption, governance, data quality and compliance.
• Own pipeline reporting, source targets, attribution, KPI definitions, dashboards and executive reporting.
• Turn performance findings into actions that lift conversion, pipeline speed, program return and investment choices.
• Work with Marketing, Sales, SDR, Sales Operations, Revenue Operations, Finance and Legal to align goals, processes, data definitions and delivery.
• Lead cross-functional change, explain risks and recommendations, and see initiatives through to implementation.

Requirements

• Strong leadership and customer service skills.
• Sound judgment on decisions that significantly affect organizational performance and business results.
• Strong organizational skills, with the ability to set strategic direction and run operations.
• Polished presence for working with executives, customers and internal stakeholders.
• Excellent presentation, communication and stakeholder management skills.
• Organized, detail-oriented and self-driven.
• Comfortable with technology and sharp on business economics.
• Able to turn technical concepts into clear business recommendations.
• Strong problem-solving and analytical skills across several operational areas.
• Proven record of designing and managing complex, cross-functional initiatives with many stakeholders.
• Deep knowledge of lead management, funnel optimization, marketing attribution, pipeline analytics and revenue processes.
• Experience with marketing technology ecosystems, data governance, compliance and reporting frameworks.
• Experience using AI, automation and advanced analytics to improve business results.
• A bachelor's degree in Business, Marketing, Technology, Analytics or a related field, or equivalent business experience.
• 10+ years of progressive experience in marketing operations, revenue operations, sales operations or related functions.
• 6+ years of people leadership and team management experience.
• Proven experience owning and improving lead lifecycle processes, funnel operations and marketing-to-sales alignment.
• Experience with marketing automation platforms, CRM systems, business intelligence tools, data platforms and AI/GenAI technologies.
• Proven experience producing executive-level reporting, KPI frameworks, attribution models and pipeline analytics.

Conditions

Work model is onsite, hybrid or remote, depending on location.

0-10% travel may be required.

The company welcomes applicants from all backgrounds and values each colleague's perspective and skills.