Director Marketing

Description

The company brings music, sports and live entertainment together, with more than 100 million fans attending live events each year across five continents, from global tours and concerts to festivals and sports and entertainment venues.

Its music division, AEG Presents, is one of the world's leading operators of tours, concerts and music festivals, working with artists at every career stage. The division is based in Los Angeles.

This role is the Director of Marketing for Las Vegas. You will build promotional and advertising plans that target specific audiences for each show across several venues, and develop new approaches for existing events by analyzing market statistics and audience and artist data and consulting internal and external sources. You will report to the VP of Marketing and lead the marketing department, making sure assigned work is done correctly and on time.

Responsibilities

• Build detailed marketing and promotional campaigns that target the audience for each individual show.
• Research new marketing trends and practices and apply them to Las Vegas shows, events, residencies and tours.
• Buy and monitor media plans, and create national, regional and local promotions.
• Work with the local talent buying team, property and venue partners, and the public relations team on strategy.
• Lead the marketing team under the VP of Marketing, mentoring staff and providing learning and hands-on growth opportunities. Schedule and assign staff, manage workflow and follow up on results.
• Act as the main local marketing contact for artist marketing representatives on show and residency plans and approvals.
• Oversee the creation and sign-off of advertising materials and creative, including ordering signage, digital assets and video. Work with legal on sensitive material and vendor contracts.
• Work with the booking team on artist and venue pitch decks for new business and presentations.
• Coordinate with PR agencies on press releases, day-of-show press lists, press interviews and artist availability for promotions.
• Identify short- and long-term issues, advise on options and courses of action, and carry out directives.
• Build partner and industry relationships by attending live events, networking lunches and meetings, and keep your knowledge current through workshops, publications, networks and professional societies.
• Follow up with media outlets and artist management on further marketing opportunities that can drive ticket sales. Serve as liaison to media, venues, vendors, labels and artist management.
• Submit ticket holds for promotions, media and artist management to the ticketing department, and work with the Regional Ticketing Director on ticketing strategy.

Requirements

• A 4-year BA or BS in marketing, business communications or PR is preferred.
• 8-10 years of experience creating and managing budgets.
• 8-10 years of experience as a promoter is a plus.
• Excellent computer skills, including Microsoft Word, Outlook, Excel and Photoshop.
• Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices.
• Strong interpersonal skills and the ability to build and maintain relationships.
• Knowledge of media buying, negotiation and documenting agreements.
• Knowledge of the music industry and artist audiences.
• Strong organizational skills and exceptional attention to detail.
• Excellent written, verbal and listening communication skills.

Conditions

Salary range is $84,046.89 to $130,000.00.

This full-time role is eligible for a bonus under the current bonus plan requirements.

The company may change or modify the job description at any time, orally or in writing, and may require duties outside the normal description.

The company does not offer work visa sponsorship for this position.

The company hires the most qualified applicants and complies with applicable employment laws. It is an equal opportunity employer.

Benefits

• Comprehensive benefits including medical, dental and vision insurance.
• Paid holidays, vacation and sick time.
• Company-paid basic life insurance and optional life insurance.
• Parental leave.
• 401k plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.