Manager Marketing - Festivals

Description

The company combines music, sports and live entertainment to create events people remember, with over 100 million attendees a year across five continents, from global tours and concerts to festivals and major sports and entertainment venues.

The company's music division, which runs tours, concerts and music festivals, works with artists at every career stage and connects them with fans in venues worldwide.

The music division is headquartered in Los Angeles and is staffed by people who want their work to have a visible impact.

This role runs marketing for the festivals on the calendar, with the aim of selling tickets for each show.

You will work with artist management, radio and TV contacts, and the marketing team to build campaigns that reach the right audience for each show.

Responsibilities

• Build and carry out marketing and promotional plans for each festival, planning and overseeing the spend with festival directors, talent buyers and the marketing director.
• Set and keep to the marketing budget, booking all advertising and media, making sure funds go to the correct partners, and preparing advertising settlements for each show.
• Manage social media accounts for each show, keeping them current with engaging content.
• Write ad copy and schedule ads so they reach a specific demographic and target customer.
• Create the graphics you need, including e-cards, banners, posters, social posts, radio assets and emails, by briefing the team.
• Track show performance and change the marketing approach when the market or competitors shift.
• Coordinate publicity, including press interviews, and secure artist availability for promotions with management, labels and PR agencies.
• Pitch promotions to media outlets, book radio time, set up giveaways, and negotiate rates and contracts with media partners.
• Develop extra marketing opportunities to boost ticket sales when needed, and bring new ideas drawn from current marketing and social media trends.
• Work with the marketing team and artist management to find new ways to market shows and reach the right audience.
• You may oversee interns and assistants.

Requirements

• A bachelor's degree (4 years) in marketing, business communications or a related field. A PR background is preferred.
• 4 to 6 years of related work experience.
• 4 to 6 years of media buying experience.
• Strong communication and organizational skills.
• Working knowledge of social media and online marketing strategies.
• You are comfortable online and quick to pick up new digital tools.
• Proficiency in Photoshop and MS Office.
• You are creative and detail-oriented, and can handle several tasks at once.
• Knowledge of the music industry is preferred.
• Passion for music is preferred.

Conditions

This is a full-time role with a pay range of $76,072.00 to $100,000.00.

The role is eligible for a bonus under the current bonus plan.

The company may change or modify the job description at any time, orally or in writing, and may ask you to perform duties outside your normal description.

The company does not offer work visa sponsorship for this position.

The company hires the most qualified applicants and complies with applicable federal, state and local employment laws. It is an equal opportunity employer.

Benefits

• Medical, dental and vision insurance.
• Paid holidays, vacation and sick time.
• Company-paid basic life insurance and optional life insurance.
• Parental leave.
• 401k plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.