Director, Community Marketing

Description

CrossFit is looking to hire an a Director, Community Marketing. You will lead marketing to CrossFit's global network of 10,000+ affiliates in 140+ countries. This role owns the communications, resources and engagement programs that help affiliate owners and coaches grow their gyms, with the goal of increasing affiliate engagement, sentiment, growth and retention.

Responsibilities

• Affiliate Communications:
• Lead affiliate owner communications in partnership with the Integrated Marketing team: monthly HQ newsletter, regional newsletters, campaign emails and lifecycle journeys (onboarding, win-back)
• Set the affiliate send calendar with Integrated Marketing and partner with the Email team on builds, QA and performance
• Develop new owner channels, such as SMS
• Affiliate Toolkit (ATK):
• Own strategy, execution and data insights for the marketing and business resources in the Affiliate Toolkit
• Set the content roadmap and site structure, and build campaign hubs, templates and guides owners use to market their gyms
• Track and analyze resource usage, report insights to leadership, and use the data to improve what HQ provides
• International Community Marketing:
• Help lead international marketing and build out the Community Marketing function across CrossFit's Big 8 markets (Brazil, Spain, France, Italy, UK & Ireland, DACH, Australia, South Korea)
• Recruit, activate and set strategy for in-market Community Marketing Managers who extend brand awareness and affiliate engagement locally
• Partner with country managers and the GYM team on localized content, local partnerships and in-market campaign rollout
• Own localization of affiliate resources and campaigns across core languages
• Owners & Coaches Conference and CrossFit Games:
• Own all marketing, promotion and ticket sales for the CrossFit Owners & Coaches Conference: marketing plan, email, social, app, partner and international promotion, and on-site and attendee communications
• Set registration and attendance goals and track sales through the cycle with the Events team
• Lead marketing for affiliate activations at the CrossFit Games, including owner events, affiliate workouts and booth programming
• Campaign Activation:
• Turn company campaigns (the Open, Murph, Community Cup, brand campaigns) into affiliate playbooks, assets and timelines
• Engagement and Sentiment:
• Helps lead the Affiliate Owner Town Halls from agenda and executive talking points to recap
• Serve as a key partner on owner surveys and research, shaping questions and turning insights into affiliate marketing priorities
• Affiliate Media Activation:
• Lead initiatives that get affiliates creating and sharing CrossFit stories, such as global storytelling contests and affiliate outreach
• Build the process that equips country managers, Seminar Staff and affiliates with share-ready assets
• Growth, Planning and Reporting:
• Support affiliate growth and retention through new-gym onboarding, win-back efforts and partner programs for affiliates
• Build the annual Community Marketing plan, calendar and budget; manage vendors and contractors
• Report affiliate marketing performance to leadership
• Knowledge and Skills
• Experience owning email and lifecycle programs (Braze or similar)
• Comfort with a CMS and analytics tools (Amplitude or similar) to build and measure resources
• Event and campaign marketing experience across multiple teams
• Experience building or leading marketing across international markets, including managing in-market teams or partners
• Ability to lead cross-functional work without direct authority
• Knowledge of the CrossFit affiliate model; CrossFit Level 1 preferred
• Education/Experience
• 8+ years in community, member, or B2B marketing, ideally in fitness or a franchise/network model.

Benefits

• Rich Medical, Dental, and Vision plans
• Discretionary Paid Time Off - empowering you to unplug
• Flexible spending account and 401(k) with employer matching- vested on day one
• CrossFit Courses Benefit and Membership Reimbursement
• Partnership Perks