Demand Generation and Growth Marketing Lead

Description

The company builds an AI revenue operating system, from the application layer to the system of context, where autonomous agents handle the end-to-end customer lifecycle and sellers focus on selling.

Its customers include Global 2000 companies in banking, hardware, construction and sovereign AI, as well as fast-growing AI companies such as Ramp and Cognition.

The team includes former founders and executives from Google, AWS, Confluent and New Relic, along with IMO and IOI gold medalists and authors of field-defining research. Investors include Sequoia, General Catalyst, Google Ventures, Elad Gil and Chris Ré.

The company's values are craft and attention to detail, committing fully to customers and continuous learning, and fast, well-judged execution in a field where trust matters most.

Responsibilities

• Own and grow the demand generation engine, with a target of 10x inbound pipeline within six months.
• Run paid social, digital advertising and retargeting programs on LinkedIn, Google and emerging channels to reach enterprise buyers.
• Combine paid media, social, content, field marketing, direct mail and account-based work into joined-up programs that show measurable results.
• Invent unconventional ways into Global 2000 accounts, such as personalized campaigns, bespoke landing pages, executive gifting and direct mail.
• Manage the full funnel from awareness and site traffic through lead conversion, qualification and pipeline creation, and raise conversion rates at each step.
• Analyze campaign performance, audience behavior, attribution and funnel data to find opportunities, test ideas and scale what works.
• Test new creative, messages, audiences, channels and conversion approaches quickly and often to find scalable demand sources.
• Work with brand, social, content and field marketing to turn major announcements, launches, events and customer stories into campaigns.
• Align with sales and revenue operations on target accounts, lead quality, pipeline goals, attribution and follow-up.
• Manage budgets, channel mix and agency relationships, optimizing for pipeline, conversion efficiency and ROI.
• Set up the processes, reporting, experiment frameworks and infrastructure the growth function will need as the company grows.

Requirements

• Strong creative instincts and a growth mindset, with a habit of inventing new campaigns and testing them often.
• Take ownership and act fast, driving ambitious growth work from strategy through to execution.
• Proven experience in B2B demand generation and growth marketing, scaling pipeline through digital campaigns, paid acquisition and integrated programs.
• Deep hands-on skill in paid media and performance marketing, especially LinkedIn Ads, Google Ads, retargeting, audience segmentation and conversion optimization.
• Comfortable with funnel metrics, attribution and conversion data, using them to find insights and make better spend decisions.
• Understanding of enterprise marketing and account-based strategy, including how to reach buying committees and senior decision-makers in large accounts.
• Experience owning the full funnel, from acquisition and landing pages to nurturing, conversion and pipeline attribution.
• Works well across sales, RevOps, brand, social, content and field marketing to deliver integrated campaigns.
• Commercially minded, focused on qualified pipeline, revenue and efficient growth rather than clicks, impressions or lead volume.
• Able to move quickly, manage several campaigns at once and keep improving results without giving up creative quality.
• Interest in AI, enterprise technology and go-to-market, and in building demand generation for an AI company in a new category.
• Based in San Francisco or willing to relocate there.

Conditions

Based in San Francisco or willing to relocate there.

The company offers an office in San Francisco with daily catered breakfast and lunch, meal allowances, and rideshare support for commuting to the office.

Benefits

• Medical, dental and vision coverage, with 100% company-paid plans for you and eligible dependents.
• Company-paid life and AD&D insurance, plus short- and long-term disability cover.
• 401(k) with automatic enrollment.
• Unlimited PTO, paid sick leave, company holidays and bereavement leave.
• Up to 20 weeks of paid parental leave at 100% pay for birth, adoption or foster placement.
• Wellness stipend of $375 per quarter.
• Learning stipend of up to $2,000 per year.
• Internet and cell phone stipend of $25 per month.
• Mental health support, virtual care and care navigation.
• Fertility and family-building support, plus a backup care membership.
• Pre-tax commuter benefits for transit and parking.