Creative Producer, Growth Marketing

Description

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com .

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

About the role

We are looking for a Growth Marketing Creative Producer to lead the execution and delivery of marketing creatives.

In this role, you'll partner closely with Brand and Video Production teams to lead creative strategy and production. You'll own the pipeline from creative brainstorming through final delivery for ads to run across brand and performance marketing campaigns. This isn't about making one perfect ad. It's about building a creative machine that feeds our growth with constant testing and iteration.

We want clever ideas, rapid experimentation and consistent excellent ad quality. If you live and breathe performance creative, understand what makes B2B advertising work, and move fast, this role was built for you.

Responsibilities

• Own static and video creative production. Produce creative to run across Meta, Google, LinkedIn, Twitter, CTV, OOH, and other networks.
• Ideate and pitch. Research and pitch creative concepts that align with our marketing plans.
• Stay true to the brand. The guidelines are the frame, and your job is to make the strongest ads possible inside it.
• Build media packs and manage vendors. Develop a media pack for each campaign to share with vendors for ad production.
• Own ad quality. Hold every ad to a high standard and make sure AppLovin is presented appropriately.
• Develop or source the materials you need. Work closely with our video production team and external vendors to get the footage you need. You source 100% of the material you need. Sometimes that means creating the work yourself with design tools and AI, sometimes it means handing it to a vendor. You decide the fastest path to the assets each ad needs.
• Keep the pipeline full and moving. Guide approved projects through production and final delivery while managing multiple timelines at once. While one campaign is in production, you’re already strategizing the next creative delivery, planned against our marketing calendar and key seasonal moments.

Requirements

• You're equal parts strategist and operator, and you thrive at the intersection of creative vision and flawless execution.
• You have a strong creative background and operational expertise. You understand the full campaign lifecycle, from early concepting to final delivery, and you're adept at steering large-scale marketing initiatives with multiple stakeholders, evolving priorities, and ambitious timelines.
• You're passionate about storytelling and marketing.
• AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
• Other Types of Pay: Equity eligible
• Health Insurance: Medical, Dental, Vision, Life, Disability
• Retirement Benefits: 401(k) Retirement Plan
• Paid Time Off: Unlimited Discretionary Time Off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year
• Method of Application: Apply online
• Application Window: The application window is expected to close within 30 days of the posting date.
• All questions or concerns about this posting should be directed to peopleops@applovin.com.
• New York Base Pay Range
• $170,000 - $243,000 USD
• AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here .
• To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.