Creative Director, MAI Creative Studio Lead

Description

The company's AI work runs as a startup-style team inside a larger tech company. The team builds the models, systems and experiences behind its major AI efforts, spanning foundation models, reasoning, agents, infrastructure and product.

The team is led by the CEO of the company's AI business and includes researchers, engineers and product builders who have contributed to major advances in modern AI.

The aim is AI that is highly capable yet stays controllable, safe and aligned with human values, with gains for science, education and global well-being.

This role leads creative across every place people meet the AI: the models, the product, marketing, campaigns and live or physical moments.

Responsibilities

• Define the creative direction for the company's AI, including the visual style, tone and narrative that stay consistent across product, brand and marketing.
• Review and improve design work in identity, motion, typography and UI, telling apart work that is merely good from work that is truly distinctive.
• Stay hands-on by drafting schedules, sketching directions, designing key visuals and pushing concepts forward yourself when needed.
• Hire, mentor and direct designers and art directors, and build an environment where strong visual work can grow.
• Develop story and copy together with the creative strategy and brand writing leads, so words and images come from one idea.
• Build relationships with top creative agencies, production partners and creative talent.
• Keep the creative thread intact from the first product experience to the campaign that introduces it.
• Design across digital and physical formats, including in-product moments, digital campaigns, launch events, installations and experiential brand moments.
• Work with product, engineering, research and marketing leaders so creative ambition and product reality stay aligned.
• Present work inside and outside the company and push for craft at every level.
• Work with Operations to set the team's mission and goals and to put in place processes that support focused execution.

Requirements

• Required: a master's degree in industrial design, product design, human-computer interaction, user experience, interaction design or a related field plus 6+ years in product or service design, or a bachelor's degree in one of those fields plus 8+ years in product or service design, or equivalent experience such as demonstrated product or service design work or design thinking applied to problems.
• Required: 3+ years of people management experience and/or agency experience.
• Preferred: a master's degree in one of those fields plus 8+ years in product or service design, or a bachelor's degree in one of those fields plus 12+ years in product or service design, or equivalent experience as described above.
• Preferred: 5+ years of people management experience.
• Preferred: 6+ years of shipping products and/or delivering to customers through an end-to-end design process.
• Preferred: experience directing creative for AI or emerging-technology products.
• Preferred: strong presentation skills and the standing to champion bold creative ideas with senior leaders.
• Preferred: experience leading, growing and managing creative teams, including hiring and mentoring multidisciplinary talent such as designers, writers, art directors and producers.
• Preferred: comfort working across product and marketing, seeing brand and product design as one discipline, with experience or a clear point of view on both.
• Preferred: genuine cultural fluency through active involvement in music, entertainment, fashion or adjacent creative communities, ideally shown through projects, collaborations or ventures outside a day job.
• Preferred: a track record of shipping ambitious creative work at scale, ideally with public recognition such as awards, press or cultural impact.
• Preferred: experience directing physical or experiential work, such as installations, events, retail or spatial design.

Conditions

Applications are accepted on an ongoing basis, and the role will stay open for a minimum of 5 days.

Benefits

• Some roles may be eligible for benefits and other compensation, with details provided separately.