The company runs integrated advertising campaigns for its clients. You will shape ideas and messages that bring each brand to life on television, digital, social, experiential, CRM and newer channels, in service of the client's business goals.
The best fit is a sharp conceptual thinker who enjoys telling stories, understands how consumers behave today, and wants to make work that matters both culturally and commercially.
Responsibilities
Create concepts and copy that meet strategic and creative briefs.
Write for TV, video, social, digital ads, radio, OOH, experiential, CRM and branded content.
Work with art directors and designers on joined-up campaign ideas and executions.
Help build brand platforms, campaign concepts and creative decks.
Make sure copy fits the brand, the strategy and the client's tone of voice.
Turn complicated ideas into clear, persuasive messages.
Write headlines, taglines, scripts, social posts, digital experiences and long-form stories.
Help campaigns run smoothly across every channel and touchpoint.
Join creative reviews and sharpen ideas through feedback.
Help with TV and video productions, including scripts and time on set where needed.
Deliver strong work on schedule.
Present work to creative leaders, strategists, business leads and cross-functional teams.
Take part in client pitches and creative talks alongside creative directors and associate creative directors.
Work with strategy, account, media, production and project management throughout the creative process.
Act on feedback without losing the core idea.
Show real interest in clients' businesses, sectors, rivals and audiences.
Track cultural trends, new technology, media change and consumer behavior.
Suggest ideas beyond your own projects and add to the creative culture.
Help with new business work and agency pitches when they come up.
Keep pushing to raise the quality of the work and your craft.
Requirements
Bachelor's degree in advertising, communications, journalism, English, marketing or a related field.
2+ years working in an advertising agency, creative agency or integrated marketing setting.
A portfolio showing conceptual thinking and copywriting across several channels.
Experience building creative for integrated campaigns across TV, digital and social.
A firm grip on language, storytelling and brand voice.
Equal skill with short copy and long copy.
Clear presentation, communication and teamwork skills.
Close attention to detail and a drive for excellent creative work.
Juggling several projects and deadlines in a quick-moving agency.
Conditions
Pay is $80K-$90K.
Where local law allows, you must work in the office at least three days a week, unless your agency or manager asks for more office days.