Director, Paid Social

Description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Be a Director, Paid Social

Who we’re looking for:

We are seeking a Social Media Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Directors are direct managers of the Associate Director and oversee the holistic team members on their account, taking responsibility, and guiding the teams towards individual and collective growth.

Social Directors own the Social function on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client’s business through additional Social channels and ensuring team execution meets and exceeds client expectations.

We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to upper management.

We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

The Opportunity:

If you’re reading this, we want to talk to you about joining our team as a Director . You r responsibilities will include:

Team Leadership

Determine how to use Social resources most efficiently and succession plan for resources

Effectively manage and lead all Social team members on particular client team(s)

Identify training and development needs of client team and broader functional team

Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams

Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used

Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals

Lead hiring process for Social team members on their client team

Oversight for on boarding new clients within their office location

Ensure integration with other functional teams

Primary account contact with COE for agency-wide social knowledge sharing

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Determine how to increase and expand paid media services for their clients

Help identify and test new channels and products, highlighting results and sharing across organization and externally

Ensure Social strategy aligns with client’s overall business goals and merchandise impact

Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process

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Broader agency responsibilities, related to one or more of the following:

Practice Development

Product & Service Development

Partner Relations

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Practice Development:

Innovation

Identifies and develops new processes, strategies, frameworks, etc.

Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams

Helps pilot new approaches with client teams to refine and ensure viability

Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.

Alpha/Beta tests

Ensures learnings and insights are captured and shared across client teams

Provides oversight to client teams on testing approach, analyzing results and merchandising internally and externally

POVs

Leads development of POVs related to new products and enhancements related to existing Social products and services

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Product & Service Development:

New External Channels/Products

Identifies and evaluates new channels and products

Recommends clients to test new channels and products

Internal Products & Services

Helps with product marketing for existing Social services

Project manages development and testing of products and services

Identifies new products/services being delivered by client teams and determines potential to provide at agency level

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Partner Relations:

Technology

Main point of contact for technology partners – competitive and campaign management

Identify and evaluate new technology providers in the space

Develop proposals for new providers recommended for the agency

Update technology RFIs/comparisons on periodic basis

Point of escalation for technology related issues

Responsible to ensure all client teams are informed about new providers or updates to existing technologies

Subject matter expert for client team questions, new business, sister agencies, etc.

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Social Networks

Main point of contact for social networks

Point of escalation for engine related issues

Responsible to ensure all client teams are informed of new products and engine enhancements

Coordinate presentations from providers for Social team or broader agency

Coordinate QBR from key engine partners

Coordinate with training lead on related certifications

Our expectations of you:

We’re looking for a great connector of people and ideas – someone who is personable, communicates well, is empathetic to other’s points of view, strong partners, and is ultimately comfortable assuming leadership and driving action in a collaborative setting.

You would be called upon to bring inspiration, smarts and clarity to paid social planning throughout the funnel – i.e., someone who sets an agenda teams can happily and confidently take action on. We would challenge you to continuously raise the bar on our social product, helping clients and partners develop more creative media solutions to business challenges plan after plan. You’re a highly skilled self-starter who is organized and confident in your abilities that isn’t afraid to share opinions and new perspectives.

Overall, we’d look to you as a convincing expert and persuasive voice who can sell paid social ideas and strategies to clients and agency partners.

Requirements

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 7+ years business experience including 5+ years building and/or managing accounts in the social marketing and/or interactive advertising space.
• Be a proactive self-starter
• Possess general knowledge of direct and brand marketing principles and strategies
• Have a deep understanding of the interactive marketing landscape
• Have polished presentation, communication, and analytical skills
• Have strong organizational skills, being able to manage multiple projects at once
• Have online media sales and/or interactive ad agency experience
• Know the difference between features and benefits and how to sell and deliver value!
• The outcomes we will celebrate:
• Strong client relationships, admiring teammates, more effective plans, industry awards, strong agency partnerships.
• Who you’ll partner with:
• You’ll work hand in hand with the social members on your team, partnering with the strategy/planning teams and reporting into the Client Business Lead.
• Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.
• What you can expect:
• The chance to grow the agency and yourself.
• Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.
• The ability to be brave, try new things and help continue to grow our digital offering. A place that cares about your personal passions just as much as your work.
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• $90-$170k
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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