Head of Performance Marketing

Description

At the company, we're building the largest hyperlocal storage and parking marketplace in the world. Our marketplace operates in all 50 states, and we're just getting started.

About the Role

The company is hiring a Head of Performance Marketing to own paid acquisition across our marketplace and scale revenue at efficient returns. This is a hands-on, player-coach role. You'll work directly with our VP of Marketing and lead a team of three paid performance leads (one each for item storage, vehicle, and supply) to execute, scale, and systematize paid growth.

You'll thrive here if you're a scrappy executor who's as comfortable running Meta campaigns as building forecasts, partnering with the Data team on attribution, and coaching your team. You'll own paid like your own P&L: setting budgets by channel and vertical, owning ROAS and revenue targets, and deciding where the next dollar goes as our budget continues to scale.

Because the company is a two-sided marketplace with dozens of use cases, paid here is a constant flow of persona and theme tests rather than one evergreen campaign. On any given week, the team might be testing classic car storage creative on Meta, capturing high-intent parking searches in New York City on Google, and running home-organizer creator ads for self storage, all while preparing for seasonal peaks like RV and trailer storage. You'll also lead our push up-funnel into CTV and other offline channels, working with media partners and our Data team to measure what's incremental.

If you think in numbers and systems and want to build the performance marketing engine for a marketplace that's just getting started, this role could be for you.

Key Areas of Accountability

Performance Marketing & Media Buying

Own paid acquisition performance end to end across renter and host demand, with direct accountability for ROAS and revenue growth

Stay hands-on steering our accounts: architecture, audiences, bidding, budget pacing, and optimizations

Set channel strategy across Meta, Google, and emerging paid platforms, scaling winners and cutting what isn't working quickly

Creative Strategy & Funnel Optimization

Partner with our Creative team on a high-velocity testing pipeline, using performance data to define direct-response creative briefs and new personas and themes to test

Partner with vertical product managers on landing page and conversion testing, while running your own paid-only tests

Identify fatiguing ads and audiences early and keep a steady flow of fresh bets in market

Offline & Upper-Funnel Expansion

Launch and scale CTV, remnant TV, direct mail, and other offline channels, working directly with media partners on planning and execution

Build testing roadmaps for new channels and prove their impact through geo holdouts, on/off tests, and incrementality reads

Partner with our Data team on media mix modeling and multi-touch attribution, and use the outputs to reallocate spend

Budgeting & Forecasting

Own the paid P&L: set and manage budgets by channel and vertical in partnership with Finance

Build performance forecasts, goals, and OKRs, and lead quarterly planning around seasonality so launches are ready before demand peaks

Deliver clear performance reporting and budget recommendations to marketing and company leadership

Team & Cross-Functional Leadership

Lead and coach three paid performance leads (item storage, vehicle, and supply), raising the bar on speed, rigor, and results

Partner with Data on conversion tracking and dashboards so every paid channel is measured with confidence

Partner with Lifecycle and Sales to turn host leads generated by paid into closed supply

Requirements

• 5+ years of hands-on performance marketing experience at a high-growth direct-to-consumer brand or performance marketing agency
• Meta mastery: deep, hands-on Meta Ads expertise built through high-volume creative testing, plus strong Google Ads experience
• Analytical rigor: advanced proficiency in performance analysis, forecasting, attribution modeling, and testing
• Technical depth: experience with conversion tracking (pixel and Conversions API), CDP or CRM integrations, and landing page A/B testing
• Experience leading or mentoring paid media buyers
• A builder's bias: you'd rather run the test yourself quickly and get real feedback than write a deck about it. You move fast even with ambiguity
• Nice to Haves
• Experience launching and measuring CTV, remnant or linear TV, audio, or other offline channels
• Hands-on experience with media mix modeling, geo-holdout, or matched-market tests
• A background in finance, economics, engineering, or another quantitative field
• Marketplace, two-sided, or local-services experience
• Startup experience

Benefits

• Stock options
• Medical, dental, and vision insurance
• Generous PTO
• 11 paid company holidays
• 401(k) plan
• Infant care leave
• On-site gym/showers open 24/7
• About the company:
• The company is the largest and most comprehensive marketplace for self storage and parking, with listings in almost every U.S. city. From storage facilities to neighborhood garages, driveways, and RV spots, the company brings every option together in one simple search. This is a unique opportunity to join a fast-growing, VC-backed tech startup. You will be part of a an extremely talented, hardworking and passionate team committed to changing the world one neighbor at a time.
• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at the company's site. Check out our careers page to get to know us better as you think about your next step at the company!