Business Analyst - Digital Commercial Analytics

Description

The company runs a global online business and is building its growth on customer-focused, data-informed decisions. It is hiring a Business Analyst for the Digital Commercial Analytics team.

The role combines commercial judgement, analysis and work with stakeholders to spot opportunities, assess how the business performs and support growth in digital. You will turn data into insights and recommendations for QCP (Quantified Commercial Plan), Marketing, Digital, Controlling and Sales Markets.

The team uses advanced analytics, strategic insight and business cases to improve decisions across the company's online business. It sits in the Digital Unit within the Commercial function and works with global and local commercial stakeholders, analysts, data teams and other digital functions.

Responsibilities

• Review digital and commercial results to find opportunities, risks and growth drivers.
• Answer strategic business questions with insights and recommendations drawn from customer, sales and behaviour data.
• Build business cases and help rank initiatives and investments by priority.
• Run detailed analyses of customer behaviour and of what lies behind business results.
• Work with QCP to build, maintain and improve frameworks, tools, guidelines and best practices.
• Lead best practice, analytical frameworks and skill building for Commercial Business Analysts across Sales Markets so commercial decisions become more consistent and effective.
• Provide analysis and insight on the post-purchase experience, fulfilment, returns and customer behaviour.
• Support business reviews, retrospective analyses and strategic planning with evidence-based recommendations.
• Help improve the team's analytical methods, tools, technologies and ways of working.

Requirements

• You are analytical and think commercially, and you enjoy solving complex business problems with data. You can link customer behaviour, digital performance and commercial outcomes, and turn findings into recommendations that have business impact.
• You work well across functions, influence stakeholders with facts, and explain complex topics clearly.
• You have 5+ years of experience in business analysis, commercial analytics, business controlling, commercial planning or a similar field.
• You have a strong understanding of digital business, e-commerce and customer behaviour.
• You are strong at analysis and have worked with complex datasets.
• You understand commercial performance drivers, customer behaviour and digital business KPIs well.
• You have a track record of building business cases and turning insights into recommendations and actions.
• You have used AI-enabled tools, automation and modern analytical methods to improve analysis, ways of working and decisions.
• You communicate well and manage stakeholders effectively.
• You have worked with analytical tools and platforms such as Power BI, Excel, BigQuery and other data analysis tools.
• You work well in a team and want to create business impact through insight.

Conditions

This is a full-time permanent position based in Stockholm, Sweden.

Submit your CV in English before 1 October.

Applications should not include a cover letter.

Benefits

• Staff discount card valid on all the company brands, in stores and online. Covered brands are H&M (including Beauty and Move), COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET.
• Participation in the H&M Incentive Program (HIP).
• Development opportunities around the globe.
• Local market perks and benefits, which vary by employment type and country.