Art Director & AI Artist

Description

The H&M Creative Studios team builds and delivers the brand's customer-facing content worldwide.

The team brings together strategists, creatives, designers, creators, producers and specialists. It owns global campaigns, editorial storytelling, creator marketing, organic social, e-commerce content, brand design and physical brand experiences.

The team's work shapes how millions of customers find, experience and engage with the brand every day.

The company is a company of fashion brands and ventures. It aims to show that great design, affordable prices and sustainable solutions can coexist. Its thousands of colleagues share one culture and set of values, and they aim to move the fashion industry toward a more inclusive and sustainable future.

The role is full-time and permanent, based in Stockholm.

Responsibilities

• Shape the visual direction of the brand's customer-facing content by combining creative vision, fashion storytelling and advanced AI tools.
• Create Category Inspiration and Lookbook imagery, using generative AI or traditional photography, with strong commercial relevance and visual quality.
• Develop creative concepts and visual ideas for Category Inspiration and Lookbook imagery, whether they are made with AI workflows or traditional photography.
• Make still and moving images with generative AI tools, and act as Art Director on traditional shoots when needed.
• Set the creative direction for AI-generated visuals so they match the brand's expression, customer needs and commercial goals.
• Select, allocate and crop images within AI-driven production workflows to build coherent, striking visual stories.
• Write briefs for casting, lighting, hair and make-up that support the overall creative vision.
• Keep up with trends in fashion, lifestyle, art, technology and generative AI, and use them to improve your output and methods.
• Work as part of H&M Creative Studios with creatives, photographers, producers, stylists, designers, AI specialists and other cross-functional partners across the organisation to explore new possibilities and produce fashion content at scale.

Requirements

• Advanced expertise in generative AI tools, workflows and creative techniques, shown through a portfolio of commercially applied work.
• Strong art direction and visual storytelling skills, with the ability to create concepts that inspire customers and strengthen brand expression.
• Experience producing high-quality still and moving images in fashion, lifestyle or related creative fields.
• The ability to assess, refine and improve creative work while keeping commercial awareness.
• Experience improving creative workflows and adapting processes to new AI technologies and tools.
• You are highly creative and curious, and care about fashion, culture, visual trends and emerging technology.
• You like to experiment, explore new ideas and question standard approaches to content.
• You are collaborative, willing to share knowledge, mentor colleagues and help the team learn together.
• You adapt well to a fast-changing creative and technological environment.
• You are driven by innovation and look for new ways to create value for customers through creativity and AI.

Conditions

Full-time, permanent position based in Stockholm.

Apply with your CV in English by 19 October 2026, as soon as possible.

Do not attach a cover letter to your application.

The company runs a fair, equitable, competency-based recruitment process.

Benefits

• 25% staff discount on all the company brands, in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• Access to the H&M Incentive Program (HIP).
• Development opportunities around the world.