Associate Product Director

Description

The company sells software for accounting and finance professionals in the Netherlands, Belgium and the UK, and is looking for an Associate Product Director to lead strategy and growth across the portfolio.

You will shape the direction of several established products, including pre-accounting, bookkeeping and ERP tools, and work with senior stakeholders in Product, Technology, Sales and Marketing, Finance and Executive Leadership to drive the next stage of growth in this important part of the business.

The accounting market is changing quickly because of cloud technology and AI-driven workflows, so this is a timely moment to join.

The role is highly visible and combines strategy, commercial results, innovation and people leadership.

Responsibilities

• Set and deliver the strategic vision and roadmap for the product portfolio.
• Grow the portfolio sustainably across several markets and customer segments.
• Find new business opportunities using market, customer and competitor insight.
• Lead the selection, prioritisation and delivery of AI-powered features, bringing machine learning and generative AI into core workflows to add customer value, efficiency and differentiation.
• Make portfolio investment decisions, set strategic priorities and make sure investments produce measurable results for customers and the business.
• Build and run go-to-market strategies with commercial teams.
• Help shape pricing, market positioning and value propositions.
• Lead, coach and grow a team of Product Managers and product leaders.
• Build strong working relationships with Product, Technology, Sales, Marketing and Executive Leadership.
• Track portfolio performance and turn strategic goals into measurable business outcomes.

Requirements

• Significant experience leading product management in software or technology-driven organisations.
• A track record of managing complex product portfolios across several countries and driving business growth.
• Experience leading managers and senior product professionals.
• Strong commercial product management experience covering pricing, market positioning, portfolio growth and value creation.
• Proven experience defining product strategy for revenue-generating software and turning market insight into growth opportunities.
• Experience working in international and matrix organisations.
• The ability to balance strategic thinking with day-to-day execution.
• Experience with technology-driven innovation and digital transformation initiatives.
• Exposure to AI and emerging technologies is highly valued.
• Fluent Dutch and professional working proficiency in English, written and spoken.
• You combine market insight, commercial thinking and execution, and you can work through complexity and make decisions that weigh customer value, business results and long-term sustainability.
• You can build alignment across diverse stakeholders, influence at senior levels and build trusted relationships across functions and geographies.
• You give teams clear direction and focus, communicate in an engaging and authentic way, and create momentum around ambitious goals.
• You work well in dynamic environments, take ownership, and want to make a real business impact through people, products and innovation.

Conditions

Hybrid working.

Applicants may be asked to attend an onsite interview at a the company office.

Interviews are conducted without AI tools or outside help, and virtual backgrounds must be removed.

Equal-opportunity statement is omitted.

Benefits

• A senior leadership role with significant strategic impact.
• Responsibility for a market-leading international software portfolio.
• The chance to drive growth, innovation and AI adoption.
• Leading an experienced and talented product organisation.
• A collaborative, international working environment.
• Flexible hybrid working arrangements.
• Competitive compensation and benefits.
• Opportunities for professional growth and long-term career development.