Associate Director, Paid Search

Description

The agency's paid search and paid social team needs a leader for this role, with a focus on performance media.

You bring a paid media background and enjoy building bold campaigns that break from digital convention. You keep up with industry trends, bring new ideas to media plans and cross-discipline communications, and feel at ease managing clients and leading social programs. You also mentor people and build strong cross-functional teams that help staff grow.

Responsibilities

• Lead the team's daily operations for paid search and paid social, and own how the team is structured.
• Advise and coach Managers, Senior Associates and Associates on their work, careers, training and motivation.
• Build your team's skills by using internal learning and development tools and creating new resources.
• Learn each client's business in depth and earn trust at every level of their organization.
• Recommend creative, targeted media channels that fit client strategies and goals.
• Lead strategic media planning and execution, and coordinate search with other teams for a multi-channel approach.
• Write up paid search and paid media best practices for client accounts, then put them into practice.
• Track digital trends and spot openings to grow client business.
• Run QA on initial campaign builds, checking tracking, budgets, audiences, creative and timing.
• Monitor client budgets so plans stay within media authorizations, and report budget plans and commissions to internal finance.
• Review search planning budgets for each account, identify strengths and weaknesses, and check financial allocation.
• Analyze multi-touch attribution reports from sources such as Nielsen and IRI.
• Create and present case studies, points of view and similar material.
• Manage task tracking and team collaboration in Asana.
• Take on other duties as assigned.

Requirements

• Substantial experience in account management, planning, or performance media.
• A strong record of building creative, innovative paid social, native advertising and content programs worth over $1mm a year.
• Strong understanding of cross-channel planning, coordinating digital and offline media.
• Extensive experience writing and presenting information clearly.
• Knowledge of marketing and communications processes, and the ability to run streamlined workflows across clients, media partners and other agencies.
• A proven record of growing junior staff and helping them build their skills and careers.
• Deep knowledge of all major search and social platforms, including buying and reporting, enough to QA work and train teams.
• Preferred: agency experience.
• Preferred: substantial managerial experience.

Conditions

Pay range: 120,000 - 130,000.

Work in the office at least three days a week where local law allows, plus any extra office days set by the agency or your manager.