Director, Performance Marketing

Description

The company runs a finance platform that combines corporate cards and banking with spend management, bill pay and travel software. It operates in more than 200 markets and is used by tens of thousands of companies.

Capital One acquired the company, and that acquisition has brought significant investment for growth.

The marketing team shapes the brand, writes messaging and produces content. It includes revenue, product and brand marketing and works closely with product, sales, business development and design.

Responsibilities

• You will set and run the performance marketing strategy and paid media spend, aiming at new customers, revenue growth and brand awareness across a widening set of channels.
• Working with the Senior Director of Growth Marketing, you will grow an existing acquisition engine, set up an in-house center of excellence for performance and brand media buying, and manage a growing team of performance marketers. You own the strategy and financial results of the media spend, weighing short-term revenue against longer-term demand.
• Following the acquisition by Capital One, you can shape a fast-growing media budget, test more emerging channels and build stronger measurement to guide spending decisions.
• You own paid media strategy and spend across brand and growth, and answer for qualified pipeline, self-serve signups and the revenue they bring in. Brand sets campaign vision and brand KPIs, and you build full-funnel media plans to deliver them.
• Manage and optimize a growing, multimillion-dollar media budget, weighing acquisition volume, LTV and incremental revenue.
• Build an in-house digital media center of excellence, moving brand media buying away from a traditional agency model while using platforms and managed services where they help.
• Grow existing paid search and paid social on LinkedIn and Meta, and increase spend on YouTube, connected TV, programmatic and other upper-funnel channels.
• Create an integrated full-funnel investment plan that links demand creation and brand awareness to acquisition, pipeline and revenue.
• Work with Marketing Operations, Data and Finance to improve measurement, forecasting, budget pacing and allocation across channels.
• Turn existing attribution and customer journey data into insights, and build reporting and analysis frameworks that shape media strategy and optimization.
• Run fast experiments across channels, audiences and creative, restructuring underperforming campaigns and scaling what works.
• Work with Brand and Creative teams on high-performing static and video ads, giving practical feedback on messaging, formats and creative results.
• Lead and grow the performance marketing team, setting clear accountability, scalable processes and AI-enabled workflows to get more output from the team.

Requirements

• You have 8+ years in performance marketing, paid acquisition or digital media, including scaling multichannel advertising.
• You have directly managed $30M+ in annual paid media spend (about $3M a month) and shown measurable effects on acquisition and revenue.
• You understand acquisition economics well, including LTV, ROI, incremental revenue and revenue-based optimization.
• You have built full-funnel media strategies that link upper-funnel brand spend to measurable gains in demand, conversion and revenue.
• You have deep hands-on experience with outline video, connected TV, programmatic and brand media, plus strong paid social experience on LinkedIn and Meta. Working knowledge of paid search is needed.
• You manage budgets well, with forecasting, investment modeling and data-based spend allocation across channels.
• You judge analytics well, turning attribution, customer journey and campaign data into investment decisions.
• You can assess and improve campaign structure, channel strategy and creative performance through rigorous testing and quick iteration.
• You have sound creative judgment and have worked with Brand and Design teams on performance-oriented static and video ads.
• You have led and grown high-performing teams, lead hands-on, and scale execution without adding unnecessary organizational complexity.
• You approach problems with curiosity and action, challenge existing strategies, make calls with incomplete information and move quickly.
• Bonus: experience scaling performance marketing in high-volume B2C or product-led growth (PLG) settings, and in B2B, sales-led businesses.
• Bonus: experience moving media buying from an agency model to an in-house team, including evaluating managed-service partners.
• Bonus: experience building incrementality testing, media mix modeling or advanced full-funnel measurement.
• Bonus: experience in fintech, financial services or high-growth technology companies.
• Bonus: experience using AI and automation to improve media execution, analysis and team productivity.

Conditions

The expected base salary is $221,480 to $276,850. Starting pay depends on location, skills, experience, market demand and internal pay parity.

Equity and other compensation may be part of the total package, depending on the position offered.

The employing entity is a wholly owned subsidiary of Capital One, N.A.

Recruiters will only contact you through LinkedIn or email from the company's own domain. Ignore outreach claiming to be from the company through other sources, as job seekers may be targeted by people seeking personal data.