Associate Digital Marketing Specialist

Description

The company makes pet health products and brands aimed at helping pets live longer, healthier lives, starting with their food.

This is an entry-level digital marketing role based in El Segundo, CA or Burbank, CA, hybrid or fully remote.

The job focuses on paid acquisition across native, social and other ad networks, with the team's brands as the product.

Responsibilities

• Buy and manage media across several traffic sources, such as native and paid social.
• Build campaigns from start to finish, including writing ads, testing performance, setting budgets and tuning toward KPIs.
• Set up, run, analyze and adjust paid campaigns and budgets daily, weekly and monthly to meet strict CPA and ROI targets while keeping or growing spend on every channel, including Taboola, Outbrain, Facebook and Google Ads.
• Improve campaigns through creative tests, bid changes, audience targeting and day-parting.
• Create online sales funnels in Salesforce CRM, including adding and maintaining records.
• With the CRO and data teams, review funnel results and landing page tests, then plan new moves based on CTR and CVR drop-off.
• Keep in touch with network representatives so you can spot upcoming changes, trends, tactics and tools and adapt campaigns early.
• Help build and run customer acquisition funnels and buys under the Manager, Digital Marketing.
• Audit web analytics setups and recommend fixes so tracking is accurate.
• Take on other duties and projects as assigned.

Requirements

• Bring creative thinking, strong organization, close attention to detail, and the ability to build relationships and follow up well.
• Manage projects, set priorities and structure your own workload.
• Keep up in a fast-moving, results-focused environment and work quickly under pressure, alone or with a team.
• Be eager to learn, support colleagues and help the business grow.
• Have a bachelor's degree or equivalent experience.
• Have 0-1 year of digital marketing experience with basic knowledge of acquisition marketing.
• Strong candidates may also have 1-2+ years of digital marketing experience, familiarity with acquisition marketing, ad platforms, direct-to-consumer online marketing, Salesforce CRM, A/B testing, or Adobe Premiere, and basic spreadsheet skills in Microsoft Excel and Google Docs.
• Interest in digital media across pet health, personal development and related areas is a plus.
• You are encouraged to apply even if you do not meet every item on this list.

Conditions

Work hybrid from El Segundo, CA or Burbank, CA, or remotely.

Base salary is $26.11-$34.86, plus bonus potential.

Pay is based on experience, skills, qualifications and location, and the range may change by state. For remote roles, check the pay differential for your state of residence.

The company handles all hiring through its internal Talent Acquisition team, and agencies may not contact hiring managers directly.

Benefits

• Employer covers 100% of premiums for employee-only medical, dental and vision plans.
• Annual bonus and potential quarterly KPI bonuses.
• 401k match of up to 3.5% of your contributions.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and added mental health support.
• Employee Stock Ownership Plan, where company contributions fund your retirement in company stock.
• Partial reimbursement for personal cell phone and internet use for eligible employees.
• Mentorship, continuous learning and performance-based pay increases.
• Charity sponsorships that have donated over $9 million to date.