Assoc Manager, Email Marketing

Description

This role runs email campaigns from start to finish to grow engagement, retention and subscriber numbers. You own priority campaigns from planning through launch and reporting, and build skills in segmentation, personalization, automation and lifecycle marketing.

You are also the main day-to-day contact for cross-functional teams and give hands-on direction to the Email Marketing Coordinator on execution, content choice, quality checks and ways to improve results.

The company is a media and entertainment business that makes film, TV and streaming content and runs theme parks, consumer products and experiences. It is part of a larger media group.

Responsibilities

• Run priority campaigns end to end, covering intake, planning, build, QA, launch and reporting against campaign goals and overall CRM strategy.
• Plan, build and launch campaign landing pages on your own, coordinating creative, content, functionality and QA so they match campaign goals and give users a smooth experience.
• Keep campaign calendars, timelines, deliverables and cross-team sign-offs on track, spotting and resolving likely delays early.
• Build and launch segmented, triggered, personalized and dynamic-content campaigns in the ESP.
• Test campaigns across devices and email clients, and fix rendering, tracking, audience and deployment problems.
• Work with Creative and Sports Marketing on email creative, including content strategy, messaging, layout and calls to action, backed by performance data and email best practice.
• Design and run A/B and multivariate tests on subject lines, creative, CTAs, content and audience segments, following the testing plan set by the Senior CRM Manager.
• Analyse campaign and newsletter results on your own to spot trends and areas to improve.
• Recommend and make data-based changes to content, targeting, segmentation and automation.
• Run the email testing roadmap, tracking it and turning results into insights and best practice for wider CRM strategy.
• Manage campaign segmentation using behavioural, preference, demographic and engagement data, following audience targeting direction from the Senior CRM Manager.
• Help build and run automated journeys and lifecycle campaigns, guided by the Senior CRM Manager on strategy, audience goals and priorities.
• Work with Data and Analytics to keep targeting, suppressions and data clean.
• Run subscriber acquisition work, including signup forms, CTA optimization and list-growth campaigns that support audience growth goals.
• Apply personalization, dynamic content, targeting and lifecycle skills to campaigns, and look for new chances to use them.
• Monitor performance against benchmarks and past results on your own.
• Write campaign recaps covering results, lessons learned and next steps.
• Present results and insights at CRM team meetings and suggest ways to lift performance.
• Turn campaign and test results into recommendations that improve email KPIs and inform future planning.
• Guide the Email Marketing Coordinator day to day on execution, content, QA and best practice, within team priorities set by the Senior CRM Manager.
• Be the main day-to-day contact for assigned email work with Creative, Editorial, Product and other teams, handling routine messages and escalating strategic decisions or significant risks.
• Run campaign kickoffs, feedback loops and stakeholder updates to keep work aligned and on time.
• Help set and reinforce email processes and best practice, and suggest workflow and efficiency gains.

Requirements

• 3-5 years of experience in email marketing, CRM or lifecycle marketing.
• Hands-on experience building, QA-ing, deploying and optimizing campaigns in an enterprise ESP or customer engagement platform.
• Experience with segmentation, personalization, A/B testing, dynamic content and marketing automation.
• Able to analyse customer and audience data and turn findings into segmentation, targeting, personalization and testing recommendations.
• Solid grasp of email creative best practice, including content hierarchy, messaging, CTA strategy and mobile-first design.
• Strong project management, communication and organization skills, with a record of running campaigns from planning to launch.
• Very detail-focused and able to juggle several campaigns and deadlines at once.
• Braze experience is preferred.
• Experience with other owned CRM channels, such as push notifications and landing pages, is a plus.
• Familiarity with AI tools for marketing, content and workflow, and with Adobe Photoshop for basic creative editing and asset optimization, is preferred.
• Basic HTML/CSS knowledge is a plus.
• Desired characteristics: high standards, strong organization and multitasking, and attention to detail.
• Desired characteristics: takes direction well and applies it to daily work.
• Desired characteristics: resourceful creative problem solver with strong spoken and written communication.
• Desired characteristics: confident presenter to team and leadership.
• Desired characteristics: thrives in a team, fast-paced, deadline-driven setting, with good interpersonal skills and calm under pressure.
• Desired characteristics: strong work ethic, eager to excel and keen to learn.
• Desired characteristics: good knowledge of the sports media landscape and a passion for sports.
• Desired characteristics: works effectively with internal partners and external agencies.

Conditions

Hybrid role: you must work from the office at least four days per week. The company may change in-office requirements at any time.

Salary range is $65,000 to $90,000.

The company works to keep an inclusive culture and to hire and develop a varied workforce.

Benefits

• Eligible for company-sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a range of discounts and perks.
• Full details of the benefits are on the benefits page of the careers website.