Art Director

Description

The company runs an AI-powered marketing platform that helps brands and performance marketers reach, engage, and convert audiences across programmatic advertising and other channels, making 465 billion automated optimizations per second.

This is a senior, hands-on role in Creative Studio, focused on setting the quality standard for AI-generated creative. It suits someone with strong creative judgment and real experience in visual storytelling, filmmaking, production, and generative AI.

The work mixes creative direction with experimentation, and you will work closely with creative and technical colleagues to shape what strong AI-powered advertising looks like.

The role will change as generative tools change. You should enjoy new creative possibilities, move between directing and testing, and turn what you learn into practices the wider team can use.

The company is remote first.

Responsibilities

• Set and keep raising the creative bar for AI-generated ads.
• Apply your craft across concept, visual storytelling, composition, lighting, movement, pacing, colour, editing, and sound.
• Make concepts, prototypes, and reference pieces with new generative tools.
• Build, test, and refine creative workflows on leading image and video generation tools, covering prompting, model choice, reference methods, and ways to improve quality and consistency.
• Turn your creative judgment and experiments into reusable principles, frameworks, workflows, and best practices.
• Define standards and evaluation methods for AI creative quality, spot recurring failure patterns, and recommend fixes.
• Assess new AI models, tools, and creative technologies for gains in quality, efficiency, or new creative options.
• Work with Creative Strategy, Production, Product, Engineering, and Data Science to improve AI-powered creative and its capabilities.
• Build other Creative Studio members' AI skills through coaching, knowledge sharing, documentation, and hands-on help.
• Help evolve Creative Studio by finding new ways AI can improve how ad creative is conceived, produced, and evaluated.

Requirements

• Substantial professional experience in creative direction, art direction, filmmaking, cinematography, advertising, or a closely related creative field, backed by a strong portfolio.
• Deep knowledge of visual storytelling and filmmaking basics, including composition, lighting, camera movement, pacing, editing, and narrative structure.
• Hands-on experience making high-quality creative with generative AI image and video tools.
• Experience building advanced AI creative workflows. Familiarity with node-based environments such as ComfyUI, Weavy, or similar tools is strongly preferred.
• Strong prompt engineering skills and a clear sense of how prompts, reference inputs, model choice, and workflow design shape the output.
• Excellent creative judgment, including the ability to explain why work succeeds or fails and give clear direction on how to improve it.
• Experience designing AI-assisted creative workflows and understanding how prompts, models, references, and iteration affect results.
• Strong systems thinking, with the ability to turn experimentation and intuition into repeatable methods and best practices.
• Comfort working independently, learning fast, and collaborating across creative and technical teams in a changing environment.

Conditions

The posted pay range is the expected base salary for candidates in the posting country, based on a global rate and informed by market data and the approved budget for the role. Offers are aligned to your current location, and the company uses different ranges in other countries and regions.

Canada base salary range: $121,412 - $166,942 CAD.

USA base salary range: $129,882 - $178,588 USD.

The range covers base salary only. Depending on the role, you may also be eligible for annual bonuses, commissions, equity awards, and a full benefits package.

Final offers depend on factors such as your experience, technical skills, knowledge, abilities, education, licensing, and certifications, as well as organizational needs and budget.

The company does not ask about current or past salary, and will not use that information if you share it.

Benefits and perks vary by country of employment and type of engagement. Where the company has no legal entity, employment and benefits follow local rules and partner policies.

Accommodations are available on request at every stage of the hiring process.

Benefits

• Highly competitive salary.
• Retirement savings plans, including 401K and pension options, available globally.
• Paid time off packages, including your birthday off.
• Access to a full mental health care program.
• Health benefits from your first day.
• Reimbursement for working from home.
• Optional global WeWork membership, with hubs in London and Toronto, if you want to work outside your home office.
• Structured training and onboarding.
• Support for personal development, such as conferences, courses, and books.
• Access to the company's programmatic courses and certifications.
• A generous parental leave program.
• A friendly, supportive culture and team social events.