Area Lead Customer Intelligence & Advanced Analytics

Description

The Product Area Lead for Customer Intelligence and Advanced Analytics sits in the Growth Tribe at the company's Belgium operation for Private Individuals, and reports to the Tribe Lead Growth.

You will set the direction for customer intelligence, growth analytics and advanced analytics, and turn data, customer insight, AI and analytics into measurable commercial results across acquisition, activation, engagement, retention and customer value for the Private Individuals segment.

Responsibilities

• Own the strategy, vision and multi-year roadmap for customer intelligence and advanced analytics, aligned with Growth Tribe priorities.
• Own the growth data and intelligence ecosystem, along with KPI governance and the measurement strategy.
• Lead the building of customer intelligence, predictive analytics, AI-enabled insight and measurement capabilities.
• Champion innovation through advanced analytics, machine learning and experimentation frameworks.
• Help shape the customer growth strategy using the results of the analytical growth engine.
• Own the annual objectives, strategic priorities and KPIs for the area.
• Own investment prioritisation and budget allocation for analytics, customer intelligence and AI initiatives.
• Build business cases and make sure analytical capabilities and transformation initiatives deliver measurable return.
• Provide executive performance reporting and strategic recommendations covering all customer growth ambitions.
• Lead the area, which covers analytics, reporting, customer intelligence, data science and measurement.
• Lead Product Leads and multidisciplinary teams across business and tech: 2 Product Leads, 6 squads, 25 direct reports and 31 functional FTE.
• Build the area's skills in data-driven decision making, experimentation and AI adoption.
• Align squads, tribes and stakeholders on analytical priorities, working closely with the Tech organisation.
• Own customer intelligence capabilities that support acquisition, customer development, engagement, retention and growth.
• Drive customer segmentation, propensity modelling, next-best-action and customer lifetime value capabilities.
• Own the Growth Data Cockpit, KPI governance and executive steering dashboards.
• Support fact-based decisions across customer journeys, channels and products.
• Steer business outcomes across all customer growth KPIs using the Growth Data Cockpit.
• Present strategic recommendations, insights and business cases to senior executive forums and governance bodies, in line with the Tribe Lead Growth.
• Influence decisions across Growth, Product Tribes, Marketing, Channels, Data Management and Tech.
• Act as the accountable area lead for data governance, analytical governance, privacy compliance and first-line risk management.
• Make sure regulatory, model-risk and data-governance requirements are met.
• Sponsor policy and governance frameworks for customer intelligence assets and analytical solutions.

Requirements

• A master's degree in Data Science, Statistics, Economics, Business Engineering, Mathematics, Computer Science or a related field.
• Extensive experience in customer intelligence, analytics, reporting, data science or AI-driven work in a commercial setting.
• Proven leadership experience in data-intensive organisations.
• Strong commercial judgement and the ability to turn analytics into business outcomes.
• Strong stakeholder management and the ability to influence at executive level.

Conditions

You report hierarchically to the Tribe Lead Growth and work within the Growth Tribe.

You are accountable for the strategy, delivery, evolution, people leadership and performance of the Customer Intelligence and Advanced Analytics area.