Account Coordinator, Paid Search

Description

The company is a growth invention firm that helps ambitious brands grow faster, working where technology and marketing meet. It has more than 4,000 specialists across Brand & Media, Experience, Commerce, CRM, and Technology & Data, and it is split 50|50 between tech and marketing.

Clients include Google, Lufthansa, Coach, eBay, and OpenAI. The team is partner-led and aims to move first.

Responsibilities

• Give production support to your account team by running and formatting performance reports, carrying out account tasks and optimizations, and building and uploading campaigns.
• Take notes in internal syncs, client meetings, and presentations.
• Manage 2-3 accounts as you progress, learning the company's paid search best practices along the way.
• Use sorting, filters, VLOOKUP, CONCATENATE, pivot tables, text to columns, and conditional formatting on your own, such as concatenation and length formulas for ad customization. QA your work, since the team and clients rely on accurate data.
• Pull reports at campaign, keyword, audience, placement, and device levels with the right columns and metrics, and interpret the results.
• Make changes in Google's UI, Editor, and other channel platforms. Create and edit campaigns, ads, and audiences in Facebook.
• Upload and edit campaigns, targeting, ads, keywords, placements, negatives, and other standard account tasks in the UI.
• Apply the company's SEM methodology, understand how metrics such as CPC, CTR, and CVR are calculated and related, and know the main levers for reaching goals.
• Attend search training from internal teams or channel partners.
• Write reports that spot performance trends and explain past results clearly.
• Understand smart bidding versus manual bidding and the reasoning behind bid adjustments.
• Monitor performance daily to know when action is needed. Use Qontrol to find accounts that need attention and investigate execution problems.
• Update, monitor, and communicate budget pacing to the team, and flag any pacing more than 15% above or below target.
• Suggest the best way to build campaigns, including theme, search keywords, parameters, settings, and ads.
• Create, pull, and QA pixels, tracking, remarketing, and lists.
• Delegate production tasks to nearshore or other internal team members when suitable.

Requirements

• A solid foundation in paid media analytics and technical skills.
• Proficiency in Excel or Sheets, including the functions and formulas listed above, and the judgment to apply them without close oversight.
• Proficiency in navigating paid media platforms to pull reports and manage accounts.
• Experience across Google search, display, and/or app campaigns, including a combination of UAC, ACi, Google app campaigns, GDN, performance max, and discovery campaigns.
• Experience with A/B testing.
• A willingness to keep learning through search training.

Conditions

The company is an equal opportunity employer that offers accommodations during recruitment on request.

Benefits

• Healthcare, dental, and vision coverage.
• 401K plan with matching.
• PTO.
• Paid company holidays.
• Parental leave.