Paid Media Strategist, Fashion

Description

The company is an AI-native growth firm that helps leading and emerging brands grow by combining vertical expertise, strategy and its own technology. Its teams of strategists, creatives, analysts and technologists use an internal AI operating system and a proprietary intelligence layer built on years of performance data and testing, with people still making the judgment calls.

The company works as an extension of client teams across strategy, execution and measurement. Its culture values curiosity, ambition, accountability and delivering results for clients and for each other.

Advanced spoken and written English is required for this role.

Responsibilities

• Own the execution, performance and growth of campaigns across your client book, linking your work to each client's wider business goals.
• Run paid social and paid search campaigns on Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads and Bing Ads.
• Build and produce assets end to end, with backup across channels, working with Specialists where a team has one.
• Lead optimizations aimed at hitting performance goals.
• Manage all client budgets, and advise on budget changes using your expertise.
• Own strategic communication with client teams.
• Keep the internal team updated on performance, strategy, recommendations, deliverables and action items, and handle tactical needs with Specialists where relevant.
• Send weekly progress recaps to clients covering performance insights and next-step recommendations.
• Apply strong marketing and business strategy judgment.
• Understand the full marketing funnel and how to run it through paid social and paid media.
• Understand the eCommerce model and lead generation strategies in depth.
• Adjust strategy when the landscape shifts or obstacles appear, so results stay on track.
• Own performance reporting and strategy communication, including full reporting from start to finish and polished presentations.
• Turn data into a clear story for clients and stakeholders, with defined next steps.
• Use AI tools to improve business processes.
• Use the company's Nova ecosystem for your department's work.

Requirements

• 2-3 years of digital marketing experience, including 1-2 years in an agency.
• At least 2 years of direct response marketing in e-commerce, lead generation or B2B.
• At least 2 years of Meta Ads experience running direct response campaigns.
• At least 2 years of hands-on search engine marketing.
• Experience with bid optimization, keyword research and ad copy development.
• Significant campaign management experience in one or more of: Performance Max, Standard Shopping, YouTube Ads, Display, Local campaigns or Bing Ads.
• Proficiency in Google or Microsoft Office.
• Proficiency in Google Analytics.
• Strong understanding of the full funnel and where paid media fits within it.
• Strong written and verbal communication.
• Strong organization and project management skills.
• Self-motivated, with a strong drive to succeed.
• Excellent interpersonal skills.
• A strong work ethic and the ability to learn quickly and independently.
• Interest in a long-term relationship with a growing company.

Conditions

Key performance targets: $9.5k team-member EBITDA, client churn below 10%, and 5-7 accounts.

Priorities: excellence in channel production and account performance, cross-channel collaboration, and internal communication.

The company is an equal opportunity employer that values diversity across race, gender identity, age, disability, veteran status, sexual orientation, religion and other aspects of identity.

Job seekers should be aware of fake job offers. The company never charges any fee during recruitment. Genuine openings appear only on its careers page, and doubts about any message can be checked by emailing the recruiting team.