Worldwide Integrated Marketing Manager

Description

The Worldwide Integrated Marketing Manager is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower-level employees.

Integrated Marketing Plan Development & Execution

Build and execute global marketing plans that align to strategic business priorities and launches

Define objectives, audience strategy, messaging, and channel mix across paid, owned, and earned media

Drive coordination across content, digital, social, events, and partner teams to deliver cohesive campaigns

Manage timelines, execution plans, and measurement frameworks to ensure on-time and high-impact delivery

Content & Messaging Strategy

Translate complex product and solution value propositions into compelling marketing narratives

Ensure messaging consistency across all touchpoints, including internal and external channels

Social & Partner Activation

Amplify across various Z social platforms

Identify and integrate third-party platforms, influencers, or co-marketing opportunities to extend campaign reach

Collaborate with key software and channel partners on joint messaging and activation plans when relevant

Cross-Functional Collaboration

Serve as the marketing lead across strategic initiatives, collaborating with product marketing, market marketing teams, category, comms etc.

Track performance and optimize initiatives for pipeline impact

Oversee agency and vendor teams to support execution and creative development

Education & Experience

6+ years of experience in B2B marketing, with a focus on integrated marketing plan development and execution

Proven ability to manage multi-channel initiatives tied to business priorities and measurable outcomes

Strong project management and collaboration skills across global, cross-functional teams

Excellent communicator and storyteller with experience translating technical value into customer-centric messaging

Background in technology, SaaS, or solutions marketing preferred

Preferred Certifications

NA

Knowledge & Skills

Analytics

Brand Management

Brand Marketing

Brand Strategy

Branding

Customer Relationship Management

Data Analysis

Digital Marketing

Go-to-Market Strategy

Key Performance Indicators (KPIs)

Market Research

Marketing

Marketing Communications

Marketing Strategies

New Product Development

Product Marketing

Project Management

Selling Techniques

Social Media

Thought Leadership

Cross-Org Skills

Effective Communication

Results Orientation

Learning Agility

Digital Fluency

Customer Centricity

Impact & Scope

Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Conditions

The pay range for this role is $106,050.00 - 140,000.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

• HP offers a comprehensive benefits package for this position, including:
• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave ( US benefits overview )
• The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
• Job -
• Marketing
• Schedule -
• Full time
• Shift -
• No shift premium (United States of America)
• Travel -
• Relocation -