Content Strategy Lead

Description

The role sits in Content & Discovery, where the team works to make content easier for every user to find, so they can locate what they need to design.

Strategy & Insights, the group this role belongs to, combines strategic thinking, evidence and knowledge of the content ecosystem to help teams make better decisions across disciplines.

The Content Strategist defines how the company approaches content opportunities, using structured problem solving, research and insights to produce clear recommendations.

The current priorities listed below are likely to change as the company grows.

You will also deepen your grasp of content strategy at global scale, connect user, product, content and business insights into action, and gain influence across multidisciplinary teams in a fast-moving product environment.

Over time you may move from individual strategic projects toward shaping longer-term direction for a team and its content.

Responsibilities

• Take full ownership of complex strategic work, applying judgement across several sources of information and influencing your team and related teams.
• Investigate complicated content opportunities and turn data, research and market signals into clear strategic insights.
• Build recommendations that guide teams on where and how to invest across the content ecosystem.
• Work with Product, Design, Engineering, Data and other relevant specialties to align content strategy with product and business priorities.
• Spot user and content trends, emerging opportunities and gaps that could shape future strategy.
• Frame unclear problems, form hypotheses and use evidence to help teams reach decisions.
• Explain complex strategic thinking plainly, with narratives and recommendations stakeholders can act on.
• Improve the frameworks, processes and ways of working that help the company make sound content decisions at scale.

Requirements

• You enjoy turning complexity into clarity.
• You combine analytical thinking with solid knowledge of content, users and digital products.
• You move comfortably between detailed investigation and big-picture strategy.
• You can work through ambiguous problems on your own, gather information from several sources and form evidence-based recommendations.
• You communicate well with others, bring different views together, challenge assumptions constructively and build agreement on a direction.
• You bring deep practical skill in your field and enough knowledge of neighbouring disciplines to tackle complex problems with little guidance.
• You want to help build a content ecosystem that lets people everywhere create and communicate visually.

Conditions

Work from the flagship campus in Sydney, the campus in Melbourne, or the co-working spaces in Brisbane, Perth or Adelaide.

The company trusts you to choose the mix of where and how you work that helps you and your team meet your goals.

Interviews are conducted virtually.

Hiring decisions weigh your experience, skills and passion, and how you can add to the company and its culture. Applicants who do not match every listed item are still encouraged to apply.

Benefits

• Equity packages.
• Inclusive parental leave that supports all parents and carers.
• An annual Vibe & Thrive allowance for wellbeing, social connection, office setup and more.
• Flexible leave options for rest and personal needs.