Sr Product Marketing Manager, Monarch Urology

Description

The company works across medicines and medical technology, aiming for treatments that are less invasive and more personal.

This is a senior, hands-on global product marketing role for a urology robotic platform, the first of its kind on the market for kidney stone surgery.

You will report to the Director of Product Marketing and help define the platform's global marketing strategy.

The Surgery team gives surgeons and healthcare professionals worldwide new surgical technologies aimed at conditions such as obesity, cardiovascular disease and cancer.

You will work with global product management, commercial excellence, regional marketing, sales, clinical and medical affairs, R&D, regulatory, compliance, legal and communications to grow the platform's sales in every market.

Responsibilities

• Shape the global brand for the urology platform, covering positioning, messaging structure, value proposition, product naming and brand story.
• Turn technical capabilities, customer insight and clinical evidence into clear, credible and persuasive messages for customers.
• Build clinical and economic value stories for urologists and hospital administrators.
• Keep messaging consistent across channels, regions, product releases and customer segments.
• Work with medical affairs, clinical, regulatory, compliance and legal teams so commercial content is well supported and compliant.
• Own the global launch strategy for new products, updates, upgrades and platform enhancements.
• Run Voice of Customer research to understand market dynamics and opportunities that shape marketing strategy.
• Build integrated global launch plans and the core launch assets, including message maps, sales tools, training, digital content, customer communications, FAQs and regional activation toolkits.
• Make sure the global strategy and core assets are clear and ready for regional localization and execution.
• Track launch performance, gather field and customer feedback, and recommend changes after launch.
• Lead cross-functional teams and agency partners through strategy, content creation, launch planning and execution.
• Work with regional marketing to add regional requirements, support localization and align the global strategy with local activation plans.
• Work with regional marketing, sales leadership and commercial education on sales readiness and launch training.
• Work with communications on product announcements, executive messages, media materials and launch narratives.
• Present strategies, recommendations, plans and results to senior leaders and other stakeholders.

Requirements

• You hold a bachelor's degree in a relevant field.
• An MBA or other advanced degree is preferred.
• Preferred: 8+ years of progressive experience in marketing, product management, sales or a related commercial role in medical technology.
• You have developed positioning, messaging, launch strategies and assets for complex products.
• You have handled complexity and ambiguity while delivering business results across an organization.
• Preferred: experience driving a capital sales process and/or developing new procedures.
• Preferred: experience leading or supporting new product launches with strong field execution.
• You have strong project management skills and can juggle several priorities in a quick-moving setting.
• You communicate well and influence stakeholders across the business.
• Preferred skills: brand marketing, brand positioning strategy, business alignment, business storytelling, business valuations, cross-functional collaboration, customer intelligence, data analysis, data-driven decision making, digital strategy, execution focus, financial analysis, go-to-market strategies, industry analysis, market research, negotiation, organizing, problem solving, product development lifecycle, product portfolio management, product strategies, program management, strategic thinking, tactical planning and technical credibility.

Conditions

The preferred work location is Santa Clara, California, but remote work within the United States can be considered.

Posted locations also include any city in Colorado, Nevada, Oregon, Texas and Washington, plus any city in California.

Travel of up to 25% is required, both domestic and international, for customer events, meetings and congresses.

The anticipated base pay is $122,000 to $212,750.

For candidates based in the Bay Area, California, the anticipated base pay is $142,000 to $244,950.

The company treats each person as an individual and respects diversity, and it can provide accommodations during the interview process on request.