Sr Marketing Operations Manager

Description

The Enterprise and Field Marketing group drives revenue growth, adoption and customer success across the company's direct and indirect sales channels.

You will join the APAC marketing insights and operations function as a senior member, working directly with regional business leaders and marketing teams in several APAC markets. You will help speed up pipeline growth and new opportunities and share accountability for revenue targets.

You will drive marketing operations discipline across a defined set of APAC markets or programs, working with in-market teams, APAC Marketing Operations leadership and Global Marketing Operations.

Success in this role depends on a strong SaaS and enterprise technology background, integrated marketing strategy and program development experience, relationship skills, cross-functional coordination, adaptability and enterprise technology marketing expertise in a quick-moving setting.

Responsibilities

• Lead the full marketing operations approach for your assigned APAC markets or programs, looking for ways to raise growth, effectiveness and efficiency.
• Advise in-market marketing leaders on planning and budgeting, operating rhythm, insights and action planning, and adopting process, automation and AI.
• Improve how marketing activities perform so pipeline is built, accelerated and closed, and get in-market teams to apply one consistent method.
• With the APAC Marketing Business Director and Marketing Operations leadership, roll out budget, planning, forecasting and pipeline management tools across your portfolio.
• Run the cross-market rhythm of business cadence, including reviews, measurement and recovery actions, and build networks across cross-functional groups.
• Forecast, measure, analyse and report on program and campaign impact against agreed KPIs and OKRs, mapped to standard sales models: pipeline stages, cycle length, net new revenue growth, buying group engagement, indirect revenue growth and advocacy.
• Provide data and insights for Quarterly Business Reviews and pipeline reviews to improve performance.
• Keep regular contact with APAC Field Marketing, Global MOps, Global Programs, Strategy and Ops, and Sales so you understand business context, results and program analysis.
• Build good working relationships across Major Areas and global teams, reach consensus and resolve project issues. Work with internal marketing systems to improve efficiency, data quality, and buying group coverage and accuracy.
• Test new processes, automation and AI that help scale marketing operations and drive steady growth.
• Mentor junior marketing operations staff across the portfolio, sharing lessons from wins and misses. Model strong ethics and cross-cultural sensitivity when balancing diverse in-market stakeholder needs.
• Build templates and playbooks that work for a single market and extend to several.

Requirements

• Bachelor's degree in Marketing or Commerce (an MBA is well regarded) and 12+ years of overall experience, a significant part in high-tech or B2B marketing operations. Alternatively, an advanced degree with a marketing emphasis and equivalent experience, with a significant part in high-tech or B2B marketing operations.
• Proven success running across several markets or regions in complex, changing settings, and building consensus and influencing without direct authority.
• Able to work independently, think strategically, plan and solve problems, with a firm focus on hitting deadlines in a high-growth setting.
• Experience using AI and applying critical thinking to work processes, decisions and problem-solving.
• Excellent, prescriptive communication and storytelling to inform sales and marketing leaders as well as junior team members.
• Extreme attention to detail, time management and organisational skills.
• Comfortable working with a variety of stakeholders across Sales, Product, Customer Success and other functions.
• Solid grasp of SaaS markets, business models and buyer personas.
• Data-driven, with experience using CRM and/or marketing automation software. Advanced MS Excel is mandatory and advanced Power BI is well received.
• Experience managing budgets and vendors to deliver marketing programs across multiple markets.

Conditions

Work persona is flexible, remote or required in office, assigned based on the nature of the job and the assigned work location.

To confirm work persona eligibility, the company may check the distance between your primary residence and the nearest office using a third-party service.