Sr Marketing Manager, NPP HCP Marketing

Description

This is a senior non-personal promotion (NPP) marketing role focused mainly on healthcare professionals (HCP), with some support for patient and other healthcare stakeholder digital efforts.

The role sits within the company's oncology business and the US Oncology brand team, and works as the NPP marketing lead for a brand.

The team is focused, moves quickly, and is ambitious for patients.

The company is a global biopharma business whose purpose is to unite science, technology and talent to get ahead of disease, with work in respiratory, immunology and inflammation, oncology, HIV, and infectious diseases.

Cancer care remains a core focus for the company, and it is looking for experienced, entrepreneurial marketers to help redefine expectations in cancer care.

Responsibilities

• Own the strategy and execution of all NPP marketing, covering traditional tactics such as web, social and mobile as well as newer approaches.
• Lead the building of NPP brand strategies and marketing plans based on insights.
• Buy digital media and use insights and measurement to improve how the media budget is spent.
• Manage external partners delivering brand goals, including patient and HCP websites, digital media and other innovative NPP tactics.
• Lead matrix partners across functions toward shared goals and strong delivery.
• Adjust plans quickly when market conditions change.
• Direct resource allocation and tracking to get the most business value.
• Analyze external and internal data to find gaps and opportunities.
• Set KPIs and targets that keep the team moving toward success.
• Make sure the company's international pharmaceutical marketing code is followed and properly applied.

Requirements

• Hold a bachelor's degree.
• Have 5 or more years of marketing experience in pharma or biotech oncology.
• Be able to travel up to 25% of the time, including some weekends.
• Work in a hybrid arrangement, in the office at the Philadelphia site 2 or 3 days per week.
• Optional: hold an advanced degree, such as an MBA.
• Optional: have more than 2 years of experience in digital or non-personal promotion marketing.
• Optional: understand core marketing principles, including market analysis, consumer behavior, branding, positioning and campaign management.
• Optional: be proficient with marketing tools such as digital marketing platforms, analytics tools, CRM systems and content management systems.
• Optional: know the US healthcare system, market and customers, and competitors, especially in rare disease or hematology-oncology.
• Optional: communicate, negotiate and present well to many kinds of audiences.
• Optional: interact with and influence a varied group of internal and external stakeholders.
• Skills in data to insights, digital fluency, marketing campaign planning, marketing measurement, marketing strategy implementation, omnichannel marketing and scientific literacy.

Conditions

The role is hybrid, with 2 or 3 days per week in the Philadelphia office.

Travel of up to 25% of the time, including some weekends, is required.

The company is an equal opportunity employer.

Benefits

• A comprehensive US benefits program is offered, with details available on the company's benefits summary page.