Sr. Business Consultant & Team Lead - Marketing Automation

Description

The company designs, builds and runs the growth systems that competitive businesses depend on. It is part of WPP and has 12,000 specialists across engineering and platforms, commerce, consulting, content transformation, CRM and CX, working in one global unit in more than 40 markets.

It works with partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce and Shopify, as well as AI innovators. A sister agency, VML, helps brands drive transformation through creativity and experience.

The Marketing Automation and CRM team designs, scales and improves enterprise MarTech for large agency clients. Its work links complex technical setups to strong customer experiences in big B2B and consumer environments.

Clients include AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company and Wendy's. Forrester has named the company a Leader in marketing, commerce and digital experience services.

This is a senior role that combines consulting with people leadership. You will connect business strategy, customer experience and technology across Salesforce, Braze, Bloomreach and Klaviyo.

You would be the technical and strategic authority on how global enterprise brands build, scale and connect their MarTech ecosystems.

The company's values are Heart, Brains and Courage, and you would show them in your daily decisions and conduct.

Responsibilities

• Consulting: act as the main strategic and technical adviser to senior client leads, turning business needs into scalable MarTech strategies across Salesforce, Braze, Bloomreach, Klaviyo and related technologies.
• Consulting: go beyond tool recommendations by designing ecosystem strategies, getting executive stakeholders aligned and guiding enterprise clients toward higher digital maturity.
• Consulting: manage large enterprise projects, propose best-practice solutions, track progress against client KPIs, and mediate and decide during escalations.
• Consulting: help scope, pitch and build solutions for new and existing enterprise clients, and spot new growth opportunities.
• Consulting: run strategic workshops, build rollout plans, design new or adapted processes, and present research-backed recommendations for client decisions.
• Consulting: represent the MarTech domain inside and outside the company through thought leadership, vendor work such as with Salesforce, marketing events and knowledge sharing across the international network.
• Consulting: work with the Solution Team Lead to review work, coach medior and junior specialists, and run cross-disciplinary training that keeps quality high.
• Leadership: hold regular 1:1s on wellbeing, performance and growth, give specific feedback, and turn career goals into clear objectives, learning and stretch assignments.
• Leadership: set team goals from company and practice priorities, delegate real ownership, make expectations and decision limits clear, and keep a steady team rhythm.
• Leadership: build an inclusive team where people can speak up, disagree and learn from mistakes, and deal early and respectfully with conflict, underperformance and unhelpful behaviour.
• Leadership: plan staffing, capacity and utilisation with Project Managers and Delivery teams, balancing client needs, commercial priorities, workload and development.
• Leadership: lead onboarding and performance reviews, help make fair reward decisions with People and senior leaders, and work with the CXM Director on team capability and service growth.

Requirements

• Senior strategic partner: you handle client governance with ease, challenge assumptions constructively, and explain complex technical ideas clearly and persuasively to executives.
• MarTech architecture expertise: deep knowledge of CRM, Marketing Automation and Service or Sales Automation platforms, with proven experience combining legacy enterprise tools and modern engagement engines.
• Growth and facilitation: you do well in pitches, discovery sessions and scoping, turning client challenges into creative, structured business solutions.
• People multiplier: you take pride in reviewing work, mentoring colleagues and raising the capability of the people around you.
• Leadership and people management: you set clear team priorities, hold useful performance and development conversations, create workable growth plans, run effective onboarding and plan capacity sustainably.
• 10+ years of professional experience, including 3+ years in senior or executive management in a B2B services or agency setting.
• 3+ years as a team lead.
• Deep knowledge of CRM and Marketing Automation platforms, with proven Salesforce expertise and familiarity with Braze, Bloomreach or Klaviyo.
• Proven success scoping, pitching and delivering solutions for enterprise clients.
• Strong conceptual, analytical, research and problem-solving skills.
• Excellent communication skills and fluent English.
• Fluent Dutch (preferred).
• Bachelor's or Master's degree in a relevant field (preferred).
• Currently living in the Netherlands with a valid right to work.
• The team: you will work in the Marketing Automation and CRM domain with the CXM Director, the Capability Team Lead, project managers and delivery teams, and regularly with internal marketing, technology vendors such as Salesforce, and global WPP and VML peers.

Conditions

Hybrid working with a flexible model that protects work-life balance.

Salary of 6,550 to 7,300 gross per month, depending on experience, plus an 8% gross annual holiday allowance.

The split between consulting and team leadership will be agreed based on team size, needs and capability, and your leadership duties will be reflected in your workload and consulting targets.

The company is an equal opportunity employer that considers all applicants without discrimination and aims to give everyone the same chance to progress.

Benefits

• A mobility package tailored to your commute.
• Competitive pension benefits.
• A choice of Mac or Windows laptop.
• Free access to the Employee Assistance Programme for counselling.
• Wellness options at the building, including yoga, pilates, an in-house chair massage and bootcamp sessions where available.
• A portfolio of high-profile B2B and B2C clients, team events and Friday social drinks.