Senior Product Marketing Manager, Core Product

Description

The company makes the company, an AI video agent for social media that lets people share their story on video without editing experience.

Within 18 months of launch, more than 20 million creators and businesses had used it.

The company has raised $50 million in total funding from investors including SoftBank Vision Fund, DCM Ventures, Millennium New Horizons, Fellows Fund, AI Grant, Jason Lemkin (SaaStr), Samsung Next, GTMfund, Alumni Ventures, and others.

Recent coverage includes Business Insider reporting on the product and funding, and The Information naming the company one of its 50 Most Promising Startups in 2024.

The company is headquartered in Mountain View and has a team of about 100 people with experience in AI and video.

The company's values are: Be a Champion Team, Prioritize Ruthlessly, Ship fast, Quality Follows, and Obsess over customers.

Responsibilities

• Own go-to-market for the flagship product, the company, including its positioning and narrative.
• Plan and run product launches, turning them into attention and sustained adoption.
• Write launch briefs that equip brand partners, the influencer network, and the paid media team to succeed.
• Work with product managers from spec through release so the most competitive new capabilities stand out in the market.
• Bring user needs and market insights to product decisions.
• Work with the growth team, using their feedback and performance data to refine content for stronger growth.

Requirements

• At least 4 years in product marketing at product-led growth technology startups, with a record of leading launches that measurably improved adoption and activation.
• Experience marketing AI or creative tools is a bonus.
• Strong taste in video creation and editing, with close attention to detail in both marketing and product.
• Include a portfolio: copy, videos, launches, AI projects, landing pages, or similar work.
• Excellent writer who can produce copy and cut a product demo independently.
• Deep product understanding: you can explain what each capability does and turn it into immediate value for everyday creators.
• Strong storyteller with sharp content instincts, able to present user value in any format, from a one-line hook to a full launch video.
• Comfortable working through 0 to 1 ambiguity and willing to step beyond a defined scope to create impact.

Conditions

Based in Mountain View headquarters.

The role operates in a crowded market, so you should be willing to take unconventional approaches rather than play it safe.