Director, Lifecycle Marketing

Description

The company uses technology to help brands build more human connections with customers, and it is growing quickly around the world.

The company is headquartered in New York, with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

The team puts high standards, teamwork and balance between work and life at the centre of how it operates, and it works to widen equity and opportunity inside and outside the company.

This role leads the next stage of the lifecycle marketing function, combining people leadership with strategy for both prospect and customer audiences.

Responsibilities

• Set the vision, priorities and roadmap for lifecycle marketing across prospect and customer audiences, tied to measurable business results.
• Build, lead and grow a high-performing lifecycle team by hiring and onboarding people, setting clear ownership and routines, and encouraging strategic thinking, innovation, accountability and ongoing growth.
• Own and improve lifecycle programs covering prospect nurturing, onboarding, activation, adoption, engagement and expansion, so audiences move smoothly through their journey with the company.
• Create product adoption strategies that help customers find, start using and get value from the growing product line, especially new AI capabilities, and turn product launches into customer results.
• Work with Product, Product Marketing, Customer Success and Revenue teams to find adoption blockers, learn what customers need, and build targeted programs that shorten time-to-value and support retention and expansion.
• Lead audience strategy, segmentation and personalized customer journeys using behavioral, account-level and product usage data.
• Build a lifecycle measurement framework that links results to prospect conversion, pipeline, adoption, engagement, retention and expansion, then turn insights into recommendations and clear stories for senior leaders.
• Create a culture of experimentation with testing roadmaps that challenge assumptions and improve performance across audiences, journeys and channels.
• Lead the company's internal use of its own platform, testing new applications, sharing engagement best practices with Product and Product Marketing, and informing product direction.
• Drive thoughtful adoption of AI and new technology in lifecycle marketing to improve personalization, testing speed, efficiency and new ways of engaging customers.
• Work with Integrated Campaigns, Regional Marketing and other demand generation teams on prospect nurture that improves engagement, conversion and pipeline progression while fitting go-to-market priorities.
• Partner with Customer Advocacy and Community teams on joined-up customer experiences that deepen engagement and reinforce the value customers get.
• Set up scalable processes, systems and cross-functional ways of working so the team executes well, focuses on high-impact work and keeps evolving as the business grows.

Requirements

• You are a strategic, data-driven marketer who believes great customer experiences drive lasting growth, and you can turn product innovation into customer value.
• You enjoy building teams as much as building programs, and you bring your own view of lifecycle marketing while shaping its future with your team and partners.
• You have a proven record of building and scaling programs that drive prospect conversion, adoption, engagement, retention and expansion in B2B SaaS.
• You develop people, set clear priorities, and create the structure and culture a team needs to do its best work.
• You understand how adoption, time-to-value, customer outcomes and retention connect, and you turn that into lifecycle strategy.
• You build trust and influence stakeholders across Marketing, Product, Customer Success, Sales and Revenue teams.
• You analyze customer behavior, product usage and marketing results, connect them to business outcomes, and use that to guide investment and show impact.
• You are curious and inventive, willing to test and challenge convention, and you explore how AI and new technology can improve engagement.
• You set a clear vision and stay close enough to execution to make decisions, solve problems and keep quality high.
• 8+ years of experience in Lifecycle Marketing, Customer Marketing, CRM Marketing, Growth Marketing or related fields, including building and leading high-performing teams.
• Proven record of lifecycle strategies and programs with measurable results across prospect and customer audiences, ideally in a global B2B SaaS company.
• Solid grasp of SaaS customer journeys, including onboarding, activation, adoption, engagement, retention and expansion, and experience turning product capabilities into customer value.
• Experience building adoption and engagement programs with Product, Product Marketing and Customer Success teams. Familiarity with AI-powered products and changing SaaS portfolios is highly desirable.
• Deep skill in audience segmentation, personalization, journey orchestration, experimentation and lifecycle analytics, turning complex data into action.
• Experience with engagement and marketing automation platforms such as the company, Marketo or similar, plus strong knowledge of email, in-product messaging, SMS and other lifecycle channels.
• Ability to set up measurement frameworks, define meaningful KPIs, and show how lifecycle work contributes to pipeline, customer value, retention and growth.
• Strong executive communication: you can explain strategy, win over senior stakeholders and align cross-functional teams on shared priorities.
• Hands-on experience with AI marketing tools and automation to improve personalization, testing, efficiency and team productivity.

Conditions

This is a hybrid role.

For candidates based in the United States, starting base pay is expected to be between $170,000 and $195,500 per year, with expected On Target Earnings (OTE) between $200,000 and $230,000 per year including bonus or commission.

The final offer depends on factors such as market location, job knowledge, skills and experience.

The role includes a Total Rewards package with equity in the form of restricted stock units (RSUs), so you will own a share of the company.

The company uses AI to analyze application materials for screening and prioritizing candidates, which may amount to solely automated decision-making, and to support scheduling, interview recording and interview note summaries, while recruiters make all hiring decisions.

Depending on your location, you may opt out of AI-assisted review of your application, request information about how AI is used, request a manual review of a decision, or contest a decision, and you must opt out separately for each role you apply to.

Summaries of the latest bias audit results for these tools are available.

The company is an equal opportunity employer.

If you do not meet 100% of the criteria, the company still encourages you to apply.

Benefits

• Benefits vary by country, so check the offering for your location, and full plan details are provided with an offer.
• Competitive pay that may include equity.
• Retirement savings and an employee stock purchase plan.
• Flexible paid time off.
• Medical, dental, vision, life and disability coverage.
• Fertility benefits and equal paid parental leave.
• Professional development with formal career paths, learning platforms and a yearly learning stipend.
• An in-office experience designed to build community, team connections and innovation.
• An annual company-wide Volunteer Week and donation matching.
• Employee Resource Groups.
• A collaborative, open and fun culture.