Senior Product Marketing Manager, Platform

Description

The company is a global data and technology business serving operational leaders in energy, agriculture and weather-driven industries, with more than 1,200 employees worldwide.

Its Operational Decisioning Platform turns complex data into insights that help customers make faster decisions, and the company is growing and widening its international reach.

The company is backed by private equity and sells a range of B2B SaaS products built on a shared data foundation, with integrations, APIs and AI features.

This is a Senior Product Marketing Manager, Platform role focused on the Refined Fuels and Energy business. You will own positioning, messaging and go-to-market strategy for the shared platform as an individual contributor with wide visibility across the organization.

You will turn technical capabilities into value propositions that help customers see the benefits of the integrated platform and help Sales win new business, cross-sell and expand existing accounts.

You will work with Product Management, Sales, Demand Generation and Customer Success to keep platform messaging consistent, run product launches and sharpen competitive positioning.

Responsibilities

• Build and maintain the positioning and messaging framework for the shared data platform, AI capabilities and integrations, keeping it consistent across product lines, campaigns and customer-facing teams.
• Write cross-product and bundled messaging that shows the value of the integrated platform and supports cross-sell and expansion.
• Turn embedded AI and ML, data assets, APIs and integrations into plain customer benefits and believable, differentiated business outcomes.
• Lead go-to-market work for platform launches covering new data assets, APIs, integrations and AI features, from positioning and launch planning through sales enablement and post-launch measurement.
• Create and maintain buyer personas and use cases for business buyers and technical evaluators, drawing on customer interviews, win/loss analysis and competitive intelligence.
• Work with Sales on platform enablement materials such as demo narratives, one-pagers, competitive battlecards, objection handling, ROI messaging and talk tracks.
• Track how well sales materials are used and work, then refine messaging based on field feedback and commercial results.
• Work with Customer Success and Content teams on case studies, reference architectures and customer proof points that show platform value.
• Feed market and customer insight into product strategy, competitive positioning and go-to-market priorities.
• Measure platform marketing through adoption, pipeline contribution, multi-product attach rates and competitive win rates.

Requirements

• Have 3 to 5 years of product marketing experience, ideally at a B2B SaaS company with several products or a major platform component.
• Show a record of turning complex technical capabilities into clear, differentiated customer messaging, backed by writing samples.
• Have led cross-functional launches on schedule and measured how they performed afterward.
• Analyze product usage reports, pipeline dashboards and other business data to produce practical recommendations.
• Understand modern data and AI concepts well enough to work credibly with Product and Engineering and check technical marketing claims.
• Communicate well in writing and speech, building clear stories for both business and technical audiences.
• Influence and align teams you do not manage, with a record of driving initiatives across them.
• Bonus: experience marketing APIs, developer platforms, data products or technically complex SaaS.
• Bonus: background in Refined Fuels, Energy or related industries.
• Bonus: experience at an established or startup SaaS company.
• Bonus: experience testing AI-enabled marketing tools such as Jasper, Claude Co-Work and Perplexity.
• Bonus: exposure to analyst relations, pricing and packaging, or partner and ISV marketing.

Conditions

The targeted base pay range for this role is $116,000 to $154,000. The company rewards performance over time with pay increases. Actual pay depends on factors such as prior experience, training, transferable skills, business needs, internal equity and applicable law. The range may change. The role may also qualify for competitive variable pay and benefits.

Hybrid work. Remote work is possible depending on the position.

The company is an equal opportunity employer and welcomes applicants of all backgrounds.

Benefits

• Competitive salary.
• Unlimited paid time off.
• Flexible working hours.
• Competitive medical, dental and vision insurance.
• 401(k) with 6% employer matching.
• Unlimited access to more than 13,000 courses on a learning platform.
• Employee assistance program.